5 For Friday — Links, Stories & Posts For Your Weekend

January 27th, 2012 by Search Influence University

The Difference between Good SEO and Great SEO — Search Engine Guide

Are you one of the many business owners who’s decided to start a business during this challenging economic time? Competing online right out of the gate can be a deciding factor in your establishment’s survival. You’re probably already investing in your online presence to some degree, but check out this handy guide by Stoney deGeyter on the areas to maximize the potential of your efforts!

Getting More Clicks On Twitter (Infographic) — Marketing Pilgrim

Have you devoted serious thought to your content plan, scheduled your tweets in a timely manner and established a solid follower base, but still just aren’t getting the traction you want from Twitter? Optimize your tweets’ potential with this handy info graphic.

Walking The “Be Human” Line In Social Media — Outspoken Media

No matter how big the brand or careful the marketing team, nobody is entirely immune from a social media gaffe. When these events occur, however, the most important part is the response on the brand officials’ parts. Outspoken Media’s Lisa Barone takes us through a notable incident, and gives a few pointers on conducting oneself with grace via social media. Which segues nicely into…

Using Social Media Profiles for ORM [Online Reputation Management] — Graywolf’s SEO Blog

Online reputation management is as simple as making sure that positive chatter around an individual or establishment becomes more notable and relevant than potentially pre-established negative sentiment. Here, Michael Gray gives a network-by-network rundown of what you can do to make sure your brand is out there, established and buzzed-about.

How To Respond To Negative Reviews — ProNet Advertising

If you run a business, then chances are you’ve experienced a negative online review or two in your time. Valid or not, these reviews can really sting both on a personal level and potentially negatively impact your business. Here, Pronet’s Jen Williams gives some advice on how to best respond to a less-than-glowing evaluation in the online sphere.

And as a bonus, here’s a reminder: if you haven’t seen it yet, our new Google+ for Business ebook, Seven Steps to Social Media Heaven, is now available for download! Check it out and get all the best tips on building up a circle, promoting your business and tracking your success with the fastest-growing social network out there.