5 For Friday — Links, Stories & Posts For Your Weekend

November 11th, 2011 by Search Influence University

Forget Facebook: 4 Reasons Your Company Needs a Google+ Page — Inc.com

While some discouraging stats about the use of Google+ have emerged in recent days, there’s no reason to give up the ghost just yet — particularly with the recent introduction of G+ business pages. If you’re hesitating to jump into the pool and establish your business on G+, linger no longer — Inc.com’s Abram Brown is here to give you the skinny on why getting in early is a smart move for small businesses and mega-corporations alike.

Content Marketing Essentials: Tactical Advice From A To Z — Search Engine Land

For those of you who just don’t know where to start making your web content sparkle, this 26-tidbit-long list provides a fantastic resource for your publication, website, blog or newsfeed. Content is king, they say — so go check out this list and don’t let yours languish for another minute!

Places Reviews: Getting Offline Online — Search Engine Guide

With the recent shakeups to Google Place Pages and the diminishment of third-party reviews, making sure the online word of mouth about your business is positive is more important than ever — particularly when it comes to Google reviews. Since these pieces function as both a ranking factor and a critical metric, spurring viewers to click through to your site, it’s important to make sure they’re in top-notch shape so you can present the best face to the public. This article offers handy tips on encouraging reviews with a handily-placed and easily generatable QR code.

How percolation time can make you a better writer — SuccessWorks

With the breakneck speed of contemporary society, it can be hard to find a few moments to meditate on the details of your day. The simple act of reflection can be enormously beneficial both personally and with regard to work. Here, SucessWorks’ Heather Lloyd-Martin shares some of the transformative powers of “percolation time,” particularly when applied to your writing projects and beyond.

5 Ways to Give Your Content Marketing New Life — TopRank Blog

Creative content can be a tricky beast, demanding immense amounts of time, energy and skill on the part of its creator to really jump off the page when read. This step-by-step guide from Heidi Cohen, President of Riverside Marketing Strategies, is invaluable for those of us whose websites’ content just don’t seem to be quite dazzling enough. Read on to learn about targeting your audience, respecting the reader and staying relevant in a fast-paced sphere of business.