Can’t Touch These Metrics: MC Hammer Announces His Own Search Engine

October 26th, 2011 by Search Influence University

When it comes to the world of SEO and general web technology, some of us are so jaded we think we’ve heard of everything. Phones we talk to? Check. Virtual reality? Won’t be long until we’re standing on the holodeck. And as far as SEO, everyone and their mom is on deck calling themselves “social media experts” and promising they can make your business blast to the top of the search results.

No matter how out-there the current trends are, I feel quite sure that nothing compares to the hard, cold fact that MC Hammer has just announced he will be launching his own web browser, which will be focused on “Deep Search.” No disrespect, Hammer, but before you get busy on that search engine you might want to hire someone to make your blog look less like a Blogspot nightmare. Just sayin’.

Anyway, I’ll keep the dissin to a minimum, since it’s clear that Hammer’s too legit to stop at ministries and lifestyle clothing lines, so why stop at SEO? The search engine will be called WireDoo (I’ll leave that there for you to make cracks your own) and is about “finding the relationship beyond just the keywords,” as Hammer put it on stage at his presentation at the recent Web 2.0 Summit in San Francisco. He also claims that Google and other big-name search engines are not as skilled at connecting keywords to related topics. So is this the magic that WireDoo claims it will be able to perform?

That’s all we know for now — that and that Hammer’s team has been working on the engine for the past two years. It can’t be denied that the rapper has come up with some ingenious ideas in the past — not to mention those cool 50 million albums he sold. But, you have to wonder what he’s got up his sleeve at this point. Taking on a beast like Google takes some serious balls, but as Hammer has repeatedly proven in the past, he’s got the cajones to try anything. And hey, he has well over 2 million Twitter followers.  He’s got to know something about how to make people listen to him … right?