Three Influencers To Speak At SMX West

February 24th, 2011 by Search Influence University

We’re very pleased to announce that the upcoming SMX West Search Marketing Expo will feature three Search Influence employees — Rodney Hess, Anthony Coleman and our CEO Will Scott — as speakers. The conference, which will take place March 8-9 at the San Jose McEnery Convention Center, features a wide array of panels on different aspects of online marketing, including SEO, paid search advertising, social media marketing, local and mobile search, landing page conversions and more.

Rodney will be speaking on “Location Services: The New Local Search?” where he will be presenting some follow up interviews from our Foursquare Advertiser Survey. Anthony will be discussing Google Instant’s impact on paid search and how this is impacting buying ads and strategies, how auto-generated phrases distract searchers from their initial intent, and the overall decay of geo-modified terms in an era where search entities are organically focusing in on their users’ locations. Will will speak on the following points:
* Reviewing the Yelp Review Filter
* Buying Yelp Reviews
* Why you’re not a Good Yelper

Besides our talented teammates, SMX West will feature SEM experts from around the world speaking at over 60 sessions and keynotes. Congratulations to all of our Influencers for this exciting opportunity!