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“Pigeon” Algorithm Update Released Thursday 7/24/14
Pigeon: The New Google Local Search Algorithm Takes Flight Yesterday, July 24th, 2014, Google pushed live what Search Engine Land is calling the “Pigeon” update. SEO sources are reporting that this update is specifically affecting the local search algorithm. This update has further intertwined organic and local indicators, algorithms and …
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Five For Friday – Get Your Workout On From Work, Weird Al Becomes Content King, and More!
1. Any Mac User Can Test OS X Yosemite Beta For the first time in more than a decade, Apple will allow any Mac user to test OS X Yosemite before its full release. A public beta program will allow one million users to sign up and try the new …
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Call Me, Tweet Me (If You Wanna Rank Me) – Google Update Favors Mobile Sites
Recently, Google released a blog about the importance of having a modern website that supports modern devices. Google has always put emphasis on the user’s experience. Now, they are trying to avoid sending users to sites that don’t promote a good user-friendly experience. Google explains that flash sites will display …
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Our New Home: The Floor Between 12 & 14
According to USA Today, Otis Elevators’ records indicate that 85% of elevators do not have the number 13. Generally, the building owner will omit the 13th floor by skipping from 12 to 14 or by naming it “12B” or any number of strategic means to avoid the unlucky 13. Well, I …
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Five for Friday – LG Hires Bros to Build Brand, Your New Favorite Robot & Google Sees the Future of Eye Care
1. LG Teams Up With Bro-tastic YouTube Network for Content Marketing Campaign – Advertising Age YouTube famous stars known as Dude Perfect are getting more than just views from their unbelievable, athletic trick shots. They have already acquired advertising leads with brands such as Pringles, Nerf, and as of this …
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Do Your Ads Belong on LinkedIn?
LinkedIn is a great advertising platform for business-to-business (B2B) companies. It helps these businesses increase brand awareness and allows them to connect with potential clients. Should you be advertising on LinkedIn? Unfortunately, if you’re an ice cream shop advertising on LinkedIn in the hopes of increasing your sales, there is …
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Five for Friday – Google Launches Click & Drag for Maps, A New Twitter Record, & Pinterest Gets Even Easier!
Marketing Land publishes new research on tweet indexing in Google search results. Google Maps rolls out handy “click and drag” update. Why your content needs images to get the attention of engaged readers. The most talked about World Cup game breaks a Twitter record. Big brands begin testing a new …
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New Preview Will Have You Pinterested
On Tuesday, Pinterest for Business’ Jason Costa announced the rollout of a new follow button that will give users a preview of what it will be like to follow the business. Tell Me How It Works The new button will trigger a pop up window that will include a preview …
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Finding the ‘meez’ – or How To Spend the First 10 Mins of Your Day
If you’re like me and have a short attention span love a good list, you’ve probably read countless articles like this. Despite being a self-proclaimed efficiency expert, I’m always on the hunt for ways to be even more efficient, especially at the start of my day. A recent Harvard Business …
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An Influencer’s Dispatches From Tour
In May, Search Influence allowed me to take off for about a month to pursue playing guitar in a touring music act. Here are some of the highlights of my trip: Lexington, KY – In Kentucky for derby weekend — it turns out that everyone there is incredibly nice and …
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