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Pick up the Phone: Google is Calling With A Mobile-Friendly Update
With Google’s recent announcement that mobile-friendliness will be a ranking signal, we have been fielding impressive numbers of emails and phone calls from website owners asking how this affects them. Google has been moving toward rewarding websites that are addressing consumer demand with mobile-friendliness. In the official announcement published on …
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Defibrillate Your Clinic’s Social Media Plan in Five Steps
Over the past decade, there have been steady increases in the acceptance, usage, and number of social networks. With membership in the hundreds of millions and even billions, social media networks like Facebook, YouTube, and Twitter have become excellent platforms for businesses that want to reach and engage their audiences. …
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You Don’t Just Need Good Culture In Your Yogurt, You Need It In Your Workplace!
Quality Over Quantity Until recently, a company’s success was based on the fundamental principle that quantity outweighs quality. The better your numbers were, the better the chances that your company would outperform its competitors. However, recent studies have begun to offer insight into the importance of a company’s internal environment, …
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From Search With Love, 007 New Influencers Are On The Case!
Search Influence looks forward to continued growth in 2015! As February comes to an end, we’re excited to welcome our newest Influencers. Adrienne Myers – Junior Account Associate Adrienne recently graduated from Mississippi State University, where she studied marketing and French. She is originally from Covington, but she spent some …
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4 Internet Marketing Mistakes You Might Be Making
There is nothing more frustrating than putting all your money and effort into your site’s content only to see a conflicting ROI. Many companies and businesses rely on Internet marketing to increase their profits, but some make simple and even unpredictable mistakes as they go about it. Feeling frustrated or …
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Five for Friday: Pay for Twitter Verification, Snapchat Goes Local, and More!
1. If You Want to Be Verified on Twitter, All You’ll Have to Do Is Pay! – Mashable If you’ve ever tried, you know that getting verified on Twitter is a lengthy process. Twitter does not accept requests for verification, so users just have to wait until the site feels …
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Art of War: Keyword Edition
So you want to improve your online presence, crush your competitors, and rule the market with an iron fist from the coveted #1 spot on Google? Well, that’s all fine and good, but you may be getting a little ahead of yourself. Before you can dominate Google, you need to …
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Five for Friday: The Analytics Glitch, Google’s Beginnings, Mardi Gras Madness, & More!
1. Google Analytics Data Drops Off On Monday, February 9th – SEO Roundtable Did you notice that all of your customers suddenly decided to boycott your website this past Monday? You’re not the only one. Luckily, this is not an issue with your website or your business; it’s actually a brief …
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Search Tools, Edit Wars, and More: Get the Gist of Wikipedia for Businesses
What is the Loch Ness Monster? Who is Monty Python? What is the history of Starbucks? Every time you do a Google search for practically any event, business, person, phrase, song, or obscure piece of trivia, Wikipedia seems to be right there at the top of the search results. Wikipedia, …
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#LocalUp – Making Content The Sexy Part of Social
The presentation below was developed for a joint conference put on by Local University and Moz in Seattle on February 7th, 2015, called LocalUp. My “beat” if you will as a Local U faculty member is Social Media, and given our work with customers of Search Influence, I have always …
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Search Influence, a New Orleans based web promotion company, plays a vital role in helping its customers (and sometimes their customers) strategically compete online.
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