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Latest Posts
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  • Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy

    August 01, 2022 by in Higher Education Marketing Jeanne Lobman - Leave a comment
    Student at university holding textbooks

    Key Insights Just like other businesses, higher education institutions need to use marketing tools and strategies to broaden awareness of their brand and attract new students. Education marketing can help a higher education institution to present relevant, personalized information to prospective students, which in turn spurs their interest in enrollment. …
    Continue Reading >>

  • 5 Actionable Healthcare SEO Expert Tips for Providers

    July 25, 2022 by in Healthcare Marketing Paula Keller French - Leave a comment
    doctor in white coat holding a stethoscope

    Key Insights SEO is a critical component of any digital marketing strategy, but it can particularly help healthcare organizations expand their online reach. Investing in a strong SEO strategy for your healthcare organization can increase your website traffic, lead to a higher local search volume, and attract new patients. To …
    Continue Reading >>

  • Healthcare Marketing Ideas: How to Communicate Through Pandemic and Weather Events

    July 05, 2022 by in Healthcare Marketing, Industry Insights Paula Keller French - Leave a comment
    Healthcare worker typing on laptop at desk

    Key Insights Unexpected events are just that — unexpected. Despite this, your healthcare practice can properly prepare for any unprecedented conditions by remaining proactive in pre-planning patient/provider communication strategies. Keep your messages in touch with current events. Adjust automated and pre-scheduled messages, social media posts, and newsletters to fit the …
    Continue Reading >>

  • Follow Our SEO Game Plan to Drive High Quality Leads to Your Medical Website

    June 27, 2022 by in Healthcare Marketing Amanda Ball - Leave a comment
    Doctor writing medical records at a desk

    Key Insights SEO is a marathon, not a sprint. Spending time to create an SEO game plan is crucial in identifying key items to work on to support website growth. Take time to identify the signs your website needs a checkup, diagnosis the issues that be added to your SEO …
    Continue Reading >>

  • No. Don’t “Upgrade” to Google Analytics 4 (GA4). Instead, install it and run it in Parallel.

    May 13, 2022 by in Industry Insights, Marketing Analytics, News Will Scott - Leave a comment

    Don’t “Upgrade” To Google Analytics 4 (GA4) Just Yet Google has been urging Analytics users  – mostly by email – to “Upgrade” to Google Analytics 4 (GA4). At Search Influence, we are installing GA4 but not “upgrading” just yet. No doubt, GA4 will be a great improvement, but there are …
    Continue Reading >>

  • 5 Minute Power-Session: Solving 3 Key Higher Education Marketing Data Challenges

    May 04, 2022 by in Higher Education Marketing Alison Zeringue - Leave a comment
    Higher ed marketer looking at marketing metrics

    When it comes to marketing and recruitment pipeline data and analytics in higher education, there are a few common challenges universities and professional, continuing, and online education units (PCOs) often face: Silos within the university Marketing is responsible for owned and paid media including the website, social media channels, and …
    Continue Reading >>

  • Search Influence Presents Virtual Training in Partnership with the Mississippi Hospital Association

    May 03, 2022 by in News Shira Pinsker - Leave a comment
    MHA Webinar Communicating Through Events Graphics

    Search Influence presents “Communicating Through Pandemic and Weather Events: Planning for Happier Patients” in partnership with the Mississippi Hospital Association (MHA) on Wednesday, May 18, 2022. This is Search Influence’s fourth time partnering with the MHA for a virtual training just for the organization’s members. The MHA is the statewide …
    Continue Reading >>

  • How a New Orleans Digital Marketing Agency Uses the DISC Methodology to Improve Client Relations

    April 20, 2022 by in Digital Advertising Madison Horst - Leave a comment
    People working in a boardroom

    Key Insights: Tailoring a message to compliment the intended person’s personality helps build rapport and trust within a professional and personal relationship. Personality types affect how people communicate with each other effectively—it is the main reason people respond and act in their own unique ways. The experienced Search Influence team …
    Continue Reading >>

  • Search Influence Sees Double with 2 New Hires

    March 31, 2022 by in Archive Lauren Christy - Leave a comment

    Search Influence is seeing double with the addition of two new team members! Let’s learn about our newest Influencers. Katelyn Mulkey, Sales & Marketing Coordinator Born and raised in Abita Springs, Louisiana, Katelyn didn’t go far for college, graduating from the University of New Orleans with a degree in Marketing. …
    Continue Reading >>

  • Yes, Your Higher Ed Marketing Agency Needs Developers

    March 25, 2022 by in Higher Education Marketing Shane Kretzmann - Leave a comment
    Square thumbnail yes your higher ed marketing agency needs developers

    Key Insights Higher education marketers need web developers that understand marketing and can think out of the box to solve problems To optimize your higher education marketing strategy, you need visibility in each step of the funnel With so many disconnected systems, you need a skilled development team to track …
    Continue Reading >>

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  • Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy Leave a comment
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