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Search Influence to Present at the 2022 UPCEA MEMS Conference
At UPCEA’s 31st Annual MEMS Conference, Search Influence’s Director of Account Management Alison Zeringue will co-present “Beat Brand Boredom: Aligning Brand With Student Experience to Reinvigorate Interest in Your School,” alongside Alicia Jasmin, Shiela Flatz, and Nico Rose — higher education marketing experts from the Tulane School of Professional Advancement …
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UPCEA Publishes Blog Post by Search Influence’s Alison Zeringue
On October 28, 2022, UPCEA (the leading association for professional, continuing, and online education) published the blog post “SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy,” by Search Influence Director of Account Management Alison Zeringue. For over 100 years, UPCEA has served public and private colleges …
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Search Influence to Present at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference
Search Influence will co-present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference, along with fellow higher education marketing specialist, Alicia Jasmin, the Director of Marketing & Communications for the Tulane School of …
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5 Higher Education Marketing Challenges Solved by SEO and Paid Digital Advertising
Key Insights SEO and paid digital advertising works. And because they are trackable and measurable, we assure you they do. Drive more qualified leads with SEO and paid digital advertising, which will help you capture prospects actively looking for your offerings. Reach your audience at all stages of the funnel …
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Search Influence Partners with the Louisiana Hospital Association for a Virtual Training
Search Influence presents “The Great Resignation: How to Stabilize and Even Boost Your Marketing in this Uncertain Time” in partnership with the Louisiana Hospital Association (LHA) on Thursday, Sept, 22, 2022. This is Search Influence’s fourth time partnering with the LHA for a virtual training exclusively for the organization’s members. …
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Search Influence Announces Platinum Partnership with Higher Education Association UPCEA
NEW ORLEANS, Sept 8, 2022—Search Influence, an ROI-focused, digital marketing agency, is now a Platinum Partner of UPCEA, the leading association for professional, continuing, and online (PCO) education. As part of the partnership, Search Influence will share its expertise on higher education marketing strategies and how institutions can optimize, measure …
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Top 7 SEO Questions You May Be Asking
This post was updated by Shira Pinsker on 8/31/2022 to reflect recent trends and refreshed statistics. It was originally published on 7/19/2021. Key Insights A search engine optimization campaign aims to increase both the quality and quantity of organic traffic to your site. The primary function of search engines is …
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New Orleans CityBusiness Recognizes CEO Will Scott in the 2022 Power List
Key Insights Weekly business publication New Orleans CityBusiness highlighted Search Influence CEO Will Scott in its quarterly edition of the 2022 Power List. The July edition of the 2022 Power List focused on New Orleans’ top 20 influential professionals in the tech industry. From the agency’s early start-up days to …
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Grow Traffic to Your Higher Ed Content With a Personalized Marketing Strategy
Key Insights Just like other businesses, higher education institutions need to use marketing tools and strategies to broaden awareness of their brand and attract new students. Education marketing can help a higher education institution to present relevant, personalized information to prospective students, which in turn spurs their interest in enrollment. …
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5 Actionable Healthcare SEO Expert Tips for Providers
Key Insights SEO is a critical component of any digital marketing strategy, but it can particularly help healthcare organizations expand their online reach. Investing in a strong SEO strategy for your healthcare organization can increase your website traffic, lead to a higher local search volume, and attract new patients. To …
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