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Social Media, Your Personal Red Carpet
Coined ‘Fashion’s Latest Muse’ by the New York Times in September of 2013, it’s no secret that Instagram has been the leading source of social media in the fashion industry for quite some time. Naturally, marketers and retailers alike have picked up on this trend, using Instagram as the latest and greatest promotional tool. But
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5 For Friday – Links, Stories, & Posts for Your Weekend
1. SEO 101: Getting the On-Page SEO Basics – Search Engine Journal This article provides a ground-floor explanation of some of the basic, on-page SEO elements. Though this article may not seem useful for experts, this article takes into account that the rules for SEO are always changing. A refresher to update readers on what’s
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Why Your Ads Fail: The Secret To AdWords Data
Within the past decade or so, it’s no surprise that everyone is hopping onto the data bandwagon. To businesses big and small, across all industries, it’s all about collecting data, data, data. However, while we focus endless efforts on collecting and analyzing data, we often lose sight of the reason why. This is especially true
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Social Media Goes Sci-Fi
Continuing the trend of the recent push towards wearable tech, Facebook recently announced that they have acquired the virtual reality company Oculus VR, for a price tag of around two billion dollars. If you have no idea what Oculus is, or does, their flagship product, the “Oculus Rift,” is depicted below: If you thought Google
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Google To Protect Paid Search Keyword Data, Making it ‘NotProvided’ – Search Engine Journal This article discusses a report that Google will stop passing keyword data to analytics software, even for AdWords advertisers. The three main points of the article state that Google will likely stop providing referrer data for paid clicks on AdWords
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Why I Hate Your Website: A Guide to Good Web Content
Hopefully you’ve read some of our other great blogs on sharable content and you’re sending out all those valuable signals that lead people back to your website. These leads are great and all, but what good are great signals and roadmaps if they lead you to something… disappointing? Imagine your favorite childhood adventure movie: A
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Determining and Leveraging Your Brand Advocates
At Pubcon New Orleans, Rob Fuggetta of Zuberance led a seminar on “Activating Brand Advocates.” Rob wrote a book called Brand Advocates that I encourage you to read if you’re a business owner looking to learn more about this game-changing topic. Rob talked about how brand advocates are people who recommend your products or services without being
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3 Tips for User-Friendly Navigation
A few weeks ago, my future mother-in-law purchased her first iPad. While she has been the proud owner of an iPhone for a few months, there was something different, to her, about the navigation of an iPad. As we were walking through some of the different apps and functions on her new tablet, she found
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Heaps of SEO from Down Under
While I was in Australia earlier this year, I used google.com.au to search for a good happy hour spot after a long day at Bondi beach (they have free beach wi-fi!!). No matter how hard I searched, the best watering holes weren’t showing up in my search results. Little to my knowledge, it was because
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Takeaways From Pubcon New Orleans Day Two
Last week I had the amazing opportunity to attend Pubcon New Orleans for the first time. It was one of the most fruitful learning and networking experiences I’ve had the chance to be a part of. I felt like I could spend forever just absorbing everything I could from everyone I met. One of the
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