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  • Search Influence Finds a 4-Leaf Clover with 4 New Team Members!

    March 17, 2023 by in News Lauren Christy - Leave a comment

    Search Influence finds a four-leaf clover with four new team members. Let’s meet our newest Influencers! Becca Michelet Account Manager Born in Honduras, Becca and her twin were adopted and raised in New Orleans, with their adopted (honorary) triplet, by two awesome parents. She graduated from Louisiana State University with …
    Continue Reading >>

  • Higher Education Technical SEO to Solve Your Website Woes

    March 16, 2023 by in Higher Education Marketing, SEO Will Scott - Leave a comment
    Higher Education Technical SEO /Announcement image Paula French Alicia Jasmin

    Higher Education Technical SEO to Solve Your Website Woes at #UPCEA2023 As higher education institutions continue to evolve, it’s more important than ever to ensure that their websites are up to date and optimized for organic traffic and search engine performance. To accomplish this, universities must be aware of best …
    Continue Reading >>

  • ChatGPT: Data Mining and SEO With OpenAI and Bing

    March 10, 2023 by in Industry Insights, Marketing Analytics, SEO Will Scott - 1 comment
    HAL 9000 says "What are you doing, Dave??

    Table of Contents What Is ChatGPT and How Can You Use It for Data Mining and SEO? Now, What About Bing GPT? Some Other SEO ChatGPT Use Cases Natural Language Processing With Structured Responses Chatbots As Personal Assistants Frequently Asked Questions About ChatGPT for SEO and Data Mining Conclusion: For …
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  • The AI Sandwich – Chatbots, AI, And The Marketer’s Conundrum

    February 10, 2023 by in Industry Insights Will Scott - Leave a comment

    AI, Chatbots, and ChatGPT are revolutionizing the way marketers create content. I don’t believe it’s hyperbole to say, “this changes everything.” A friend described a good human/AI workflow as an “AI sandwich” and I think that’s about right. I go into much more detail in a post I wrote for …
    Continue Reading >>

  • Beat Brand Boredom: Bringing Rebranded Creative to Market Digitally

    February 06, 2023 by in Digital Advertising, Higher Education Marketing Alison Zeringue - Leave a comment
    Beat Brand Boredom - Higher Education Marketing Conference Session - UPCEA MEMS 2022

    Key Insights from Higher Ed Branding Project There are five key steps to deploy new creative within persistent digital campaigns successfully. Each step is detailed in this case study for our client at Tulane University. Set short and long-term goals for how you want the new creative to impact performance. …
    Continue Reading >>

  • Search Influence to Present at the 2022 UPCEA MEMS Conference

    November 28, 2022 by in Higher Education Marketing, News Ren Horst - Leave a comment
    United For Success MEMS, Marketing Enrollment Management and Student Success

    At UPCEA’s 31st Annual MEMS Conference, Search Influence’s Director of Account Management Alison Zeringue will co-present “Beat Brand Boredom: Aligning Brand With Student Experience to Reinvigorate Interest in Your School,” alongside Alicia Jasmin, Shiela Flatz, and Nico Rose — higher education marketing experts from the Tulane School of Professional Advancement …
    Continue Reading >>

  • UPCEA Publishes Blog Post by Search Influence’s Alison Zeringue

    November 17, 2022 by in Higher Education Marketing, News Collin Guedon - Leave a comment
    Graphic image of airplane flying through clouds

    On October 28, 2022, UPCEA (the leading association for professional, continuing, and online education) published the blog post “SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy,” by Search Influence Director of Account Management Alison Zeringue. For over 100 years, UPCEA has served public and private colleges …
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  • Search Influence to Present at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference

    November 01, 2022 by in Higher Education Marketing Collin Guedon - Leave a comment
    2022 UPCEA South Region Conference graphic

    Search Influence will co-present “The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes” at the 2022 University Professional and Continuing Education Association (UPCEA) South Region Conference, along with fellow higher education marketing specialist, Alicia Jasmin, the Director of Marketing & Communications for the Tulane School of …
    Continue Reading >>

  • Will Scott on Digital Disaster Plans for the Tampa Business Journal

    October 26, 2022 by in Industry Insights, News Collin Guedon - Leave a comment
    Waves crashing onto beach during a hurricane

    Key Insights: Before a natural disaster occurs, audit where your customers find your business online so you have documented which channels to update in the aftermath. Be intentional with your messaging after a natural disaster, and demonstrate empathy. When you reintroduce your marketing strategy after a natural disaster, plan it …
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  • 5 Higher Education Marketing Challenges Solved by SEO and Paid Digital Advertising

    October 25, 2022 by in Higher Education Marketing, Industry Insights Paula Keller French - Leave a comment
    Higher education marketing questions graphic

    Key Insights SEO and paid digital advertising works. And because they are trackable and measurable, we assure you they do. Drive more qualified leads with SEO and paid digital advertising, which will help you capture prospects actively looking for your offerings. Reach your audience at all stages of the funnel …
    Continue Reading >>

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