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Our New Home: The Floor Between 12 & 14
According to USA Today, Otis Elevators’ records indicate that 85% of elevators do not have the number 13. Generally, the building owner will omit the 13th floor by skipping from 12 to 14 or by naming it “12B” or any number of strategic means to avoid the unlucky 13. Well, I …
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Five for Friday – LG Hires Bros to Build Brand, Your New Favorite Robot & Google Sees the Future of Eye Care
1. LG Teams Up With Bro-tastic YouTube Network for Content Marketing Campaign – Advertising Age YouTube famous stars known as Dude Perfect are getting more than just views from their unbelievable, athletic trick shots. They have already acquired advertising leads with brands such as Pringles, Nerf, and as of this …
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Do Your Ads Belong on LinkedIn?
LinkedIn is a great advertising platform for business-to-business (B2B) companies. It helps these businesses increase brand awareness and allows them to connect with potential clients. Should you be advertising on LinkedIn? Unfortunately, if you’re an ice cream shop advertising on LinkedIn in the hopes of increasing your sales, there is …
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Five for Friday – Google Launches Click & Drag for Maps, A New Twitter Record, & Pinterest Gets Even Easier!
Marketing Land publishes new research on tweet indexing in Google search results. Google Maps rolls out handy “click and drag” update. Why your content needs images to get the attention of engaged readers. The most talked about World Cup game breaks a Twitter record. Big brands begin testing a new …
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New Preview Will Have You Pinterested
On Tuesday, Pinterest for Business’ Jason Costa announced the rollout of a new follow button that will give users a preview of what it will be like to follow the business. Tell Me How It Works The new button will trigger a pop up window that will include a preview …
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Finding the ‘meez’ – or How To Spend the First 10 Mins of Your Day
If you’re like me and have a short attention span love a good list, you’ve probably read countless articles like this. Despite being a self-proclaimed efficiency expert, I’m always on the hunt for ways to be even more efficient, especially at the start of my day. A recent Harvard Business …
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An Influencer’s Dispatches From Tour
In May, Search Influence allowed me to take off for about a month to pursue playing guitar in a touring music act. Here are some of the highlights of my trip: Lexington, KY – In Kentucky for derby weekend — it turns out that everyone there is incredibly nice and …
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Is Your Website Healthy? Increase Its Organic Intake & Watch It Grow!
Whether you’ve noticed it or not, all website owners are in the parenthood business. Our websites are our babies; despite how frustrating they can seem, how stressed they make us, and how much of our money and time they require, we love them anyway. And, of course, we want them …
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Google Changes The Way Authorship Shows In Search Results
Last Wednesday, June 25, John Muller, Webmaster Trends Analyst at Google, made a pretty big announcement on his Google plus page. In the ongoing effort for a better and more consistent mobile experience, Google has decided to remove authorship circle count and profile photos from search results. Muller said, “Our …
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5 for Friday – G+ On Your Phone, Teens On Facebook, & Tips For Powerful Images
1) CNBC: This 17-Year-Old Website Devastated By Google’s Panda Update – Search Engine Roundtable Once upon a time, there was a woman named Linda Stadley. Her recipes brought so much joy to her and those around her that she generously decided to share them with the Internet. So she created …
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