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Link Building: How to Develop a Winning Link Profile
Backlinks are a significant factor in a website’s search visibility. When a site links back to your website, it signals to search engines that it’s authoritative enough to be an information resource for other websites. That’s why it’s so important to any SEO strategy. However, SEO’s and businesses alike walk …
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How Google Possum Has Affected 3 Pack: A Before and After Review
Throughout September, the local search industry has been watching the results of the dubbed Google Possum update. In August 2015, Google shook up local search results, which changed the Map Pack from a 7 Pack to a very exclusive 3 Pack. This change was a dramatic one by omitting many …
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Pow! Ka-Blamo! Celebrate National Comic Book Day With These Classics
September 25th is National Comic Book Day. A day set aside (by whoever makes up holidays) to celebrate the genius that is comic books! Now, before I get any further, I have something to confess—and you cannot judge me for it. I am not immersed deeply into the world of …
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Here’s How to Take Advantage of Google’s Expanded Text Ads
In May, Google announced a major expansion of the traditional 25-35-35 text limits we’ve come to know and begrudgingly abide. Trying to squeeze your brand name, unique selling propositions, an emotional appeal, a sense of urgency, and a killer call to action into just 95 characters, at times, amounted to …
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Here’s an Idea to Increase Your Facebook Following This October
With 58% of Americans now on Facebook, it’s now more important than ever to make sure your customers — and those potential ones — LIKE your business’s Facebook page. But let’s face it, sometimes it is hard to convince your targeted audience to press that little LIKE button. But, we …
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Happy Working Parents Day: 10 Influencers On Lessons From Their Working Parents
As someone who grew up with working parents, I learned a lot through my parents’ experiences. My dad was the “troubleshooter” at the automated and environmental control systems company he worked for. So, his ability to solve problems at work and around the house was something I learned. He always …
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Don’t Feed the Trolls: A Crash Course in Dealing With Twitter Trolls
Beware of Trolls Bridges, the mountains of Skyrim, and Twitter. What do these places all have in common? You have a chance of running across a troll that can ruin more than just your day. Bridge trolls aren’t much of an issue since human society has pushed them into barren …
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Search Influence Adds 3 New Hires in August
August is traditionally the hottest month in New Orleans each year. This past month, the City and Search Influence were sizzling. Not only were we ranked as one of America’s fastest-growing private companies by Inc. magazine (for the 6th straight year I might add), but we also hired three new Influencers to …
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Here’s How to Capture Mi Corazón This Hispanic Heritage Month
Hispanic Heritage Month kicks off on September 15 and runs through October 15. These dates are actually quite significant because the 15th marks the independence days for several Latin American countries. For those who still believe that Cinco De Mayo is Mexico’s independence day, well, it’s actually September 16. And …
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Top 5 Most Read Search Influence Blogs of August
It’s back to school time, and you know what that means—time to catch up on your reading! Here are the top five most read Search Influence blog posts of August. Study up! 1: What Happened to Facebook’s 20% Text Grid Tool? Ranking in the top five for yet another month, …
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About us
Search Influence, a New Orleans based web promotion company, plays a vital role in helping its customers (and sometimes their customers) strategically compete online.