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UPCEA Guest Blog: Alison Zeringue on Using SEO + PPC in Higher Ed Marketing
Table of Contents Reaching Students in a Fragmented Search Landscape Building an Integrated Strategy That Drives Results Take the Next Step: Build a Smarter Enrollment Funnel Search Influence’s Director of Account Management, Alison Zeringue, is helping higher education marketers rethink their digital strategies in her latest UPCEA guest post: “Digital …
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66 Higher Education Marketing Stats [2025]
This post was updated by Paula French on 7/7/2025 to reflect current best practices. It was originally published on 1/9/2025. Higher education marketers face more pressure to compete than ever before. From the demographic cliff and evolving modern learner to the increasingly saturated market, institutions must pay close attention to …
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SMX Advanced Boston Session: Will Scott on “5 Key Insights for Mastering Generative Engine Optimization”
This past June, Search Influence Co-Founder and CEO Will Scott attended SMX Advanced Boston to speak on one of the most pressing topics in digital marketing today: Generative Engine Optimization (GEO). His session, “5 Key Insights for Mastering Generative Engine Optimization,” took place on Friday, June 13, from 1:45 to …
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Reach Your Audience on the Biggest Screen in the House – June Client Insider
Maximize Your Brand’s Impact with CTV & OTT The power of TV meets the precision of digital advertising Did you know we offer streaming video ads – also known as Connected TV (CTV) and Over the Top (OTT) ads – so your brand remains top-of-mind throughout the entire customer journey? …
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The June Influencer: Agency vs. In-House? Plus, Mastering AI for SEO
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! The AI SEO Guide: From Concepts to Application …
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AI SEO Leader Will Scott to Speak at Two Sessions at Pubcon Pro 2025 in Austin, TX
Search Influence is proud to announce that our CEO and Co-Founder, AI SEO Expert, Will Scott, will be speaking at Pubcon Pro 2025. The event will take place in Austin, TX, June 19–20, 2025. On Thursday, June 19, Will will bring his AI SEO expertise to two high-impact sessions: AI-Powered …
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How to Secure Stakeholder Buy-In for an SEO Roadmap
Key Insights Search Influence’s personalized SEO Roadmap will focus on one top program or degree and give you recommendations that you can implement immediately. Your ready-to-execute plan will include keyword strategy, content strategy, technical SEO, and authority and link building. Understand Your Stakeholders: Identify who needs to approve an SEO …
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How Will AI Search Affect Paid Ads? What Marketers Need to Know
Key Insights AI Overviews decrease paid ad performance. When an Overview appears, Google Ads CTR drops from 21.27% to 9.87%. Zero-click search is becoming part of the new norm. Some 58.5% of U.S. searches end without a website visit, elevating impression share, on-SERP visibility, and AI-referral traffic as essential metrics. …
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The 8 Best AI SEO Tracking Tools: A Side-by-Side Comparison
Key Insights AI search is already reshaping the way users discover content, and using the right tools for SEO is essential to track visibility across AI search platforms. Accuracy matters. Because AI search results are dynamic and context-driven, SEO professionals must continually test and compare tools to ensure their targeted …
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The May Influencer: Don’t Get Left Behind – Key AI Search SEO Changes to Know
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! AI-Powered Search Is Here — Why It’s Time …
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