I’ve posted pictures online of the first meeting of the Social Media Club, New Orleans.
It was a good time and I’m hopeful to see it evolve into something worth doing.
More from the Social Media Club of New Orleans:
I was reminded of this quote at least twice this week. Once by my CPA and once by my friend and Local Search Engine Optimization Expert, David Mihm
Oliver Wendell Holmes, Jr - http://www.quoteworld.org/quotes/6696
Friends from Flickr user: woodleywonderworks
Twitter, a popular microblogging service and social media platform, can be an extremely valuable asset when conducting your internet marketing campaign.
Through Twitter, your company can find and build relationships with prospective clients, promote your products and services or quickly draw traffic back to your website by adding links in the twitter stream.
On the other hand, Twitter can be an absolute waste of time if you aren’t following the right people or engaging enough people.
So, I’m sitting in a fancy sushi restaurant in LA a couple weeks ago with a friend, who’s also a client. Everybody’s thin and beautiful (except us, of course), the decor is slick and gorgeous and the sushi and company were awesome.
We’re talking business and Marc says to me “why do you stay in New Orleans”?
Look, if you live here, you know why I stay in New Orleans. But for the rest of you, here’s a few:
Local SEO consultant and Portland, OR web designer David Mihm has just published his second annual Local Search Ranking Factors Survey and for the second year running, Search Influence has been chosen to participate.
This is the definitive document on Local Search Ranking.
The study asked participants to rate 49 factors on their impact on Google and Yahoo Local’s universal search algorithms, calculating their positive or negative impact on ranking as well as the level of agreement the participants had on each issue. The following are some of the highlights of the survey:
I have come to love delicious.com (formerly del.icio.us which I liked more.
For those of you not already familiar, delicious.com allows you to store all your bookmarks in one place organized by date with tags for secondary management.
I was very fortunate in my reading today, thanks mostly to my friends on twitter.
First things first: this post is a bit of inside baseball - it may be conceptually interesting but it likely won’t help you market your business.
Metcalfe's Law And The Network Effect
What’s interesting to me about the recent Nielsen data regarding “Twitter Quitters” is that it makes a prediction based on current data without looking at how this technology is like others before it. Surely Nielsen doesn’t have data on adoption of all technologies since the beginning of time, but if they thought a little harder they might find some similarities. Or perhaps they just want the attention of controversy.
Editor’s note: this is the first in a series we’re calling “Don’t Believe The Hype”
Rocket Scientist or Pretender to The Throne?
“It’s OK, you’re not cheating on Google”, says the autopopulated search box on the Leapfish homepage. But is Leapfish, the new meta search kid on the block, just another flash in the pan as far as it’s search aspirations are concerned? Innovation and new applications are always welcome in the world of search. It’s obvious however, that except for their “click-free search”, Leapfish is offering nothing new.
“Markets are conversations”, states the Cluetrain Manifesto, the online reputation managers’ Bible. And if you sell any kind of product or service today, you must be part of the conversation or get left out.
Crowd Pleaser - The Power of Word of Mouth
In the days before the internet, reputations were built on word-of-mouth (WOM) and reputation management was a term that referred to damage control and crisis communications. The growing reach of the internet means that online business is now a two-way conversation.
Image Courtesy of Flickr User timlewisnm
It’s pretty simple: marketing on the Internet is, on one level, about dominating as much real estate on page 1 of Google as possible.
The typical places to dominate are the left side of the page (natural or organic search results) and the right side of the page (paid search results). However, with the abundance of online directories aggressively marketing themselves, the ability to own more of page 1 of Google for a certain key phrase is more and more attainable.
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