Top 10 for the Weekend
May 7th, 2010 by
Once again we’ve collected some handy links that we thought you’d find enjoyable and useful. Have a look and maybe you’ll get some ideas for what to do on Monday when the clients and customers start calling…
As much as we love Google Maps… it’s got a long way to go until it’s a fully reliable business tool. It works perfectly for many, but some businesses end up with a problem-laden listing or market and just can’t seem to get it straightened out. If you’re a small business struggling to get your business details out there, you are not alone! Stay tuned for future posts on how to manage it!
2. ComScore: Now 30% Browsing Mobile Web
ComScore’s finding that approximately 75 million people are surfing the web on their mobile phones proves the importance of the tool mentioned in the link above. With the Maps application available for all Andriod, Blackberry, iPhone, Palm, and Windows Mobile, that means it’s available to 97% of smartphone users as of February 2010.
From the company who only first turned a profit just over 6 months ago, comes another reason why their long-awaited IPO is going to have investors running to Wall Street when it finally comes up. If you haven’t heard of LBS, or “location based service,” you certainly will soon, and you’re probably already using one: Google Maps, Foursquare, and soon 400 million people will be using one: Facebook. It seems they’ll be integrating advertising like no other into their location-based status updates that will roll out later this month.
Mobile seems to be the hot topic this week… Tom Martin details three mobile services or overall ideas that will help some daily tasks just a bit easier: ordering and paying for your lunch via your mobile, the location-based app answer to Craigslist’s “Missed Connections,” (too bad I’m not single), and a possible solution to trying to schedule a call with a potential client on your boss’s jam-packed schedule, which has proven itself a challenge lately.
There’s been a lot of talk about proper social media use these days. Yelp seems to usually be at the center of such discussions. This blog by fellow Search Influencer Amy Arnold shows the varying degrees of small businesses’ attempts to “buy” reviews and if you should or shouldn’t do it.
What would a collection of internet marketing posts be without a mention of how to create a fabulous Facebook Page that everyone will want to visit?? Tamar Weinberg explains here how while the typical Facebook user really is on there only for personal use, it is possible to sneak a little marketing in here and there.
Trying to get links back to your site or blog? Often even the most well constructed posts don’t get all the linking attention they deserve. The SEO Doctor shares some research he found about some of the most linked-to blogs AND shares the golden resources and tools he used to conduct it.
Your blog may be attracting readers, but is it attracting them in such a way that they want to buy your product of service? Mack Collier points out something we’ve probably all committed as SEOs. Sorry, potential customers, we’ll be sure to dial down the use of the search lingo!
We’re not the only ones who love to share the knowledge we come across. See below for Matt McGee’s round up of the best posts in April, and Search Engine Land’s SearchCap, a daily collection of posts.