The US Search Awards Shortlists Search Influence for the Best Use of Search Category

September 26th, 2023 by Ren Horst

2023 US Search Awards

We’re thrilled to announce the selection of Search Influence as a finalist for the 2023 US Search Awards in the “Best Use of Search B2C – PPC” category.

The US Search Awards nominated our work, the Graduate Certificate campaign for the Tulane School of Professional Advancement (SoPA), as a standout among several high-caliber entries.

The Campaign Recognition

Since 2017, Search Influence has helped our higher education client, Tulane SoPA, expand their reach and see greater search results.

The 2023 US Search Awards recognizes our latest work on the university’s 2022–2023 Graduate Certificate campaign, aimed at increasing conversions for master’s degrees. Through dedication, innovation, and strategic expertise, our team surpassed all goals set at the start of the campaign.

The end result? A total of 303 conversions compared to a goal of 270, and nearly a 4x increase in graduate certificate inquiries.

Over the past 6+ years, we’ve been privileged to amplify Tulane SoPA’s online presence, celebrating their contributions to higher education.

About the US Search Awards

The gold standard in the search industry, the US Search Awards honors leaders in PPC, SEO, and content marketing across the United States. Renowned search experts judge each entry, using a rigorous two-tier approach to maintain ethical and transparent criteria.

Every year, hundreds of search companies enter their submissions for this prestigious award. The US Search Awards selects only a portion of these finalists.

This year’s winners will be announced at the October 18th awards ceremony in New York. We look forward to joining other industry leaders to celebrate the very best in search.

Continued Excellence in All Things Search

Being shortlisted is more than just a recognition — it’s a badge and banner of honor. And, it’s a validation of our steadfast commitment to delivering results-driven search solutions for our clients.

To learn more about our nominated work and the weight of this recognition, visit our blog on the official US Search Awards site.