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Latest Posts
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  • Guide to Facebook’s Lead Generation Ads: What Can They Do for Your Business?

    September 11, 2018 by in Digital Advertising, Social Media Teri Murphy - 4 comments

    You’ve probably heard this a million times by now, at least a couple thousand from us—if you aren’t on Facebook, then you’re doing your digital marketing all wrong. There are more than 2 billion people around the world who actively use Facebook monthly, and on average those people spend about …
    Continue Reading >>

  • 8 Facebook & Instagram Features You Might Not Know About

    August 09, 2018 by in Social Media Paula Keller French - 2 comments

    Facebook is going cross-country with a free conference, bringing it to 30 cities, including New Orleans! This is part of Facebook’s mission to better educate businesses in using their platform. They state that… “By 2020, we’re committing to provide 1 million US workers and entrepreneurs the digital skills they need …
    Continue Reading >>

  • Impact Your Tourism Marketing With Instagram Stories

    July 05, 2018 by in Social Media Brennan Schexnaydre - 1 comment

    If you’ve been keeping up with our blog, then you already know how to market your travel and tourism business during the off-season, and how to engage with vacationers using mobile search. But, do you know how to leverage Instagram Stories for impactful tourism marketing? Stories are temporary videos or …
    Continue Reading >>

  • Zoos, Aquariums, and Non-profits: Here Are Three Top Tips to Fundraise Like a Pro

    June 26, 2018 by in Industry Insights Search Influence Alumni - Leave a comment
    Two hands holding a ball of money - Search Influence

    Based in a city known for its tourism and attractions, Search Influence is no stranger to digital marketing for zoos, museums, and other non-profits. We’re here today to pass on some of our knowledge to you! These three tips for fundraising through social media are sure to spark your creativity …
    Continue Reading >>

  • Marketing Basics for Animal and Pet Influencers

    April 18, 2018 by in Industry Insights Jared Jones - Leave a comment

    Pictures of animals are consistent crowd-pleasers on the internet. Unlike content that’s favored by certain demographics, kittens and puppies (or baby animals of any variety) are universally appreciated by just about all age groups and political alignments. Animals can even be educational, like our cats that explained Google Analytics. Still, …
    Continue Reading >>

  • 5 Strategies to Get Guests Talking and Increase Event Attendance

    March 15, 2018 by in Industry Insights Paula Keller French - Leave a comment
    Image of Ariel from little mermaid in New Orleans, LA

    With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
    Continue Reading >>

  • ‘Tis the Season to Get Creative: Using Social Media for Holiday Marketing

    October 27, 2017 by in Social Media Search Influence Alumni - Leave a comment
    Christmas gift giving from 22 minutes - Search Influence

    Many of your customers are gearing up for numerous holiday festivities that involve family, friends, and coworkers. This time of year also inspires lots of shopping. According to a study done by Deloitte, the average American will purchase 15 gifts during the holidays with the months of November and December …
    Continue Reading >>

  • How to Preserve Your Online Reputation as a Plastic Surgeon

    October 18, 2017 by in Industry Insights Matthew Bains - Leave a comment

    We’ve all had it happen. Your small business or practice is reaching customers, connecting with them on social media or through chat on your site, and giving them helpful answers to their questions. It’s natural and supportive, just how it should be. And then, after all that work to build …
    Continue Reading >>

  • “Where You At?” 4 Attractions That Are Owning and Winning the Social Media Game

    October 11, 2017 by in Social Media Search Influence Alumni - Leave a comment

    If you’re anything like me, you’re likely to experience an immediate rush of nostalgia when you hear the phrase “where you at?” Probably because you can recall the early 2000’s when Boost Mobile coined the famous tagline. However, with updates to technology happening all around us, the popular tagline has …
    Continue Reading >>

  • Nine Brands Who Have Mastered Instagram

    September 14, 2017 by in Social Media Search Influence Alumni - Leave a comment
    TheHavenly Instagram post screenshot

    Each social media has its distinct character, but Instagram is a beast that many small businesses aren’t familiar with. Twitter is quick and to the point, Facebook friendly, and Linkedin professional. But what about Insta? We can look at these nine companies that are effectively using Instagram to uncover the …
    Continue Reading >>

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