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Latest Posts
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  • How I Learned to Stop Worrying and Embrace Google Algorithm Updates

    June 03, 2019 by in SEO Cory Agular - Leave a comment

    Author’s Note: During the course of writing this blog Google took an unusual step (for them) and announced an impending core algorithm update. While this blog does not discuss this update specifically, the underlying themes about handling these updates should remain applicable. To learn more about this core update, I recommend …
    Continue Reading >>

  • Understanding Facebook’s Algorithm – Ariel Tusa from Search Influence on WDSU

    February 11, 2019 by in Social Media Ariel Tusa - Leave a comment

    Ariel Tusa from Search Influence joins Christina Watkins on WDSU! She shares some knowledge about: The Facebook Algorithm
 Tips for tailoring your feed to show the types of posts you WANT to see
 These tips can be helpful for your personal Facebook page, as well as your business’s Facebook page. …
    Continue Reading >>

  • How the Google Penguin Update Will Affect Your Site in 2016

    January 20, 2016 by in SEO Search Influence Alumni - Leave a comment

    Happy Penguin Awareness Day! (You remembered, right?) Today, we celebrate everyone’s favorite quirky, aquatic natives of the Southern Hemisphere. Maybe you’ll want to spend the day in a tuxedo, visit your local zoo, or adopt a penguin to celebrate? Of course, if you’re in the world of SEO, you might …
    Continue Reading >>

  • What’s Black & White & May Have Killed Your Site in 2014? This Year’s Top 3 Algo Updates

    December 22, 2014 by in SEO Search Influence Alumni - Leave a comment

    In 2014, there were numerous algorithm updates that changed the world of SEO—for the better. Google uses a finely tuned (and ever-changing) algorithm to sort search results in a way that best caters to the searcher. In order to perfect this art, Google turns out algorithm updates, both minute and …
    Continue Reading >>

  • Those Who Do Not Learn From The Past Are Doomed To Have Poor Search Value

    November 04, 2014 by in SEO Devin Olsen - Leave a comment

    If you’re reading this blog you’re probably already aware that Google has been busy updating their algorithms. If you work in the Internet marketing industry you may be on edge, cowering at the very mention of any animal whose name begins with the letter P. Ever since the first Panda …
    Continue Reading >>

  • 5 for Friday – Twitter and Facebook Duke it Out, Social Signals’ Effect on SEO, and the Power of Nofollow Links

    June 13, 2014 by in News Search Influence Alumni - 1 comment

    1. Mobile Site Call Conversions Now Available in AdWords – PPC Hero It’s finally here! Adwords now tracks click-to-call conversions on mobile devices. This can easily be added to a specific landing page with a little bit of coding. This feature will allow you to track calls through the same …
    Continue Reading >>

  • Google Ranking: No ShortCutts to Success

    May 12, 2014 by in SEO Search Influence Alumni - Leave a comment

    More often than not, our clients ask why their keywords aren’t as high up on Google as they should be. Is it a penalty issue? Is it an algorithm change? Or is it your content? Recently, I had a client that asked these exact questions. Here at SI, our job …
    Continue Reading >>

  • Is Facebook No Longer Effective for Small Business?

    March 28, 2014 by in Social Media Search Influence Alumni - 4 comments

    It’s well known that Facebook is, by far, the largest and most successful social network in the world. Here are just a few of the astonishing statistics for this social giant: More than 1,310,000,000 (that’s 1.3 billion) active monthly Facebook users Over 680,000,000 active mobile Facebook users Number of users …
    Continue Reading >>

  • No really, … was there a Google update in January 2014?

    February 06, 2014 by in SEO Search Influence Alumni - 1 comment

    It’s curious how when you’re looking so intently at one thing, something so much bigger sneaks up behind you. Like when you’re a six-year-old kid all excited at your birthday party opening presents, your mom buzzing around taking lots of pictures demanding everyone to “smile,” and your dad sneaks in …
    Continue Reading >>

  • Penguin 2.0 May Not Be Done Just Yet

    June 28, 2013 by in Healthcare Marketing, SEO Search Influence Alumni - Leave a comment

    We’ve been watching Penguin 2.0 and its effects, and as a team we have noticed some fluctuating data that suggests the algorithm has not quite settled in yet.  In another blog post, I put it out there that rankings are not everything, and they are not the primary measure of …
    Continue Reading >>

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