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5 Content Marketing Myths You Need to Unlearn
The popular SEO strategy of content marketing has always been effective. Now, with recent changes to Google with its Hummingbird update and the increasing importance of social media, good content marketing is more important than ever for boosting your online visibility and search engine ranking. While content marketing isn’t exactly …
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Top 3 Things to Check in AdWords “Dimensions” Tab
The Dimensions tab in AdWords is a very useful area. You can really dig into a variety of different data sets to analyze your PPC performance. This data can give you valuable information on how best to optimize your campaign to maximize your budget, especially if you are limited by …
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What is this SEO Thing Anyway??
SEO is not a shortened nickname for CeeLo Green. It’s not a secret government agency either. SEO, or Search Engine Optimization, is the process of improving a website’s visibility by making its function clear to Google and other search engines. Whether you realize it or not, SEO is a big …
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Search Influence Goes to Digital Agency Conference
Search Influence had the opportunity to send our VP of Sales & Marketing Kelly Benish to Local Media Association (LMA) and BIA Kelsey’s Digital Agency Summit, which was held in Chicago on November 6th and 7th. The Digital Agency Summit is described as “two days dedicated to the best case …
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How to Link Your AdWords and Webmaster Tools Accounts
Google recently announced a new feature in the “Dimensions Tab” of Google AdWords. Once you link your AdWords account to your Webmaster Tools account, you will be able to view the “Paid and Organic” data. This report shows you a variety of valuable information, including the organic keywords that are …
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New Influencer Faces: Fall 2013
We are excited to welcome nine new employees to the growing Search Influence team! Account Management Team Jordan Polhemus has joined Search Influence as a Junior Account Associate. She graduated Cum Laude from Georgia Southern University with a degree in entrepreneurship and a minor in marketing. While in college, she …
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Team Building In the Workplace
Sometime during the spring, I was invited to join the newly formed Team Building Committee for Search Influence. At first I had no idea why I was chosen and what we would be doing. I assumed we would just be planning office parties. Little did I know the activities we …
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4 Tips to Writing Attention-Grabbing Social Media Posts
CONTENT CONTENT CONTENT We are bombarded by content and information everyday. The average person reads a couple thousand words and sees about 247 images each day. Something interesting from a marketing standpoint: we see anywhere from 3,000-20,000 marketing messages every day! All of these words and images are pieces of …
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The BIG PROJECT To Get Your B2B Content Marketing Strategy Going In A BIG Way
Are you an expert in your field? Do you want potential customers to know that? Give them proof by literally writing the book. Now, don’t go anywhere just yet. Yes, I did just say that you should write a book, but we’re not talking about the next Great American Novel …
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Influencer Spotlight: Sarah Lustberg
After growing up in New Orleans and graduating from McGehee, Sarah Lustberg got her degree in Public Communication from American University in Washington, DC, and promptly moved to NYC to pursue a career in PR – along with just about every other twenty-something in the world. After working for the …
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