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Will Camp Out for Marketing Tips: Your Black Friday Survival Guide
November is here! A month full of falling leaves, dropping temperatures, giving thanks, and many people’s favorite shopping day: Black Friday. Last year, 133.7 million people shopped during the Black Friday weekend, according to a Fundivo.com study. As a local business, you may be trying to get a piece of …
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Google My Business Brings the Holiday Cheer with Special Office Hours Pre-Sets
Yesterday, a new My Business feature was published by Google in the product forums. This new feature allows business owners to pre-set special hours to their My Business listing for holiday closings or special times that are exceptions to your day-to-day office hours. There is more information in Google Support documentation. If …
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We Went to AdWords Bootcamp so You Don’t Have to: 5 Tips from the Experts
I had the pleasure of living and breathing AdWords for two full days on its home field—at Google Tech Corners in Sunnyvale, California. We had some very focused discussions that dove into some of the newer features and the best practices for long-standing features. I share some of my key …
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Boo! These 3 Talented New Influencers Are So Good, They’ll Scare You!
This October, Search Influence welcomed three new Influencers to the team—and they’re so good, they’re scary! Say hello to our Halloween hires: Kristin Tidwell – Upscribed Associate Product Manager A Louisiana native, Kristin comes to Search Influence after a 15-year hiatus from the city. After spending time in Colorado and …
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‘Tis the Season: Ten Ways to Enhance Your Online Presence All Year Round
Traffic to your website depends on how relevant your landing page is in relation to the terms being searched and how well optimized your site is in the eyes of Google. If demand for your products and services is low for a certain time of the year, chances are search …
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You’ll Never Believe How Clickbait Techniques Are Causing the Downfall of Ads
The atmosphere for Internet advertisers has changed over the past couple of years following a trend that marketers of the past simply didn’t see coming. Thanks to an overuse of several marketing techniques, including clickbait titles, dynamic advertising, and uninspired cookie-cutter content, Internet users have learned ways to avoid ads …
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Stalking, Espionage, and More: The Guide to a Successful B2B Marketing Campaign
Dealing with business to business, or B2B, clients in search engine optimization, search engine marketing, or social media can be challenging. There is an extra layer of difficulty associated with a technical business that you don’t typically have when working on B2C campaigns. The key to starting a B2B online …
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A Little Bit Goes a Long Way: Small Steps For Improving Your Online Presence
Establishing your online presence can seem like a daunting task for small businesses or those who are less knowledgeable about the tech world. Fortunately, there are a few simple ways to market your brand and engage your customers without the hassle. Taking actions like creating social media accounts, keeping your …
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Retool Your Online Presence: 3 Tips for Small Auto and Home Repair Businesses
Everyone can relate to the frustration surrounding a defunct air conditioning unit or a well-traveled car falling apart—which is part of the reason why HVAC and auto repair companies are ubiquitous, particularly in the small business arena. As it stands today, there are over 1 million home and auto emergency …
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Don’t Leave Your Website Buffering: How to Make Big SEO Gains with Video Content
Everyone likes watching videos on the Internet—funny videos, cute animal videos, cute kid videos, and cute videos with kids AND animals. And while there will always be a place for these videos in our hearts and on the web (what would YouTube be without them?), video content has recently found …
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