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The Most Impactful Restaurant Review Directories (According to Google Data)
We all know that online reviews are important because more and more potential customers are consulting them before they make a purchase decision; simultaneously, reviews are all over the place and popping up in web search results. Sometimes, even when someone searches for your business name, a review site is …
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The Yelp Review Filter is Broken
A few months ago I came upon an EpicFail image that I found amusing. The image was of a supposed Google review. The review was actually a positive review, but it was the content that really grabs one’s attention: “Wendy’s SoNnNnNnN This place is BAWLIN’ yo. Chicken nuggitz be crispy …
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5 for Friday: Links, Stories & Posts For Your Weekend
Client Horror Stories: The Nut Job – SearchEngineJournal Sharing client horror stories is a popular happy hour pastime in the marketing community. At SearchEngineJournal, they’ve been running a series about the types of nightmare clients we all run into. If you are new to the industry, this could be a …
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Fake Google Places Pages: When a Wiener Joke Outranks You…
SEO largely depends upon undisclosed and constantly evolving criteria for page authority, making it inherently unpredictable. Google makes the rules; the industry responds accordingly. Local results in the SERPs exemplify this. Whether they appear, as well as how they appear, is entirely at Google’s discretion. That being said, Google’s discretion …
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Mobile Site SEO: Pier 1 vs. Crate and Barrel
Over the past year, we’ve been fielding many questions related to mobile websites — and specifically mobile site SEO. Should I get a mobile site? Where do I get a mobile site? Will a mobile site bring me more business? How will a mobile site affect my SEO? In the …
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5 For Friday – Links, Stories & Posts For Your Weekend
1. Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today – Search Engine Land — Google says their new privacy policy will open the door to new products and services for the public. The idea is to simplify privacy across all of Google’s properties without affecting user’s experience. …
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Getting A Virtual Office For Your Google Places Page Is Risky Business
Virtual offices have many uses. They are great for having a professional space to meet a client when you don’t have an office in the area. They can also be really useful if you are searching for a permanent office space and need somewhere to get business done in …
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Guest Post — Will Scott on the Steps to Facebook Success
Our CEO Will Scott has a guest post up on CPA Practice Advisor today, covering essential steps to Facebook success. Click here to see what he has to say about getting your business’s page up and operational, curating content for your market, engaging your fan community and more!
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SI Social: Hunger Games Viral Campaign is Clever Marketing at its Best
The next blockbuster young adult film is just about to explode onto the silver screen: The Hunger Games, based on Suzanne Collins’ bestselling trilogy of the same name. Aimed at the Twilight set of YA readers, it tells the story of a courageous tomboy named Katniss Everdeen who lives in …
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Internet Privacy in 2012: It’s Not Easy Being Anon
Now that we’re all settled into 2012, we still find ourselves catapulting forward through the Information Age. Some have even classified our current place in time as the Personalization Era [sic]. This is a time wherein the information collected about you online can and does tailor your experience on the Internet to your interests and/or …
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