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The Importance of Online Reviews: What Your Customers Really Think
You might be very surprised by what your customers really think of your business, especially if you haven’t looked before. Go ahead. Take a second and go Google any business. I googled sandwich shop reviews New Orleans. All business owners know a businesses online presence is important, but to what extent might not be fully …
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What the Father of Facebook Can Learn from SEO About Conversion Optimization
Everyone has heard of Mark Zuckerberg, Facebook Founder, but he owes much of his success to his father Edward Zuckerberg, DDS. Zuckerberg describes himself as the actual “Father of Facebook”, teaching Mark the ins and outs of computer programming on their Atari 800. In an effort to promote his Westchester, …
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5 For Friday — Links, Stories & Posts For Your Weekend
How Twitter Can Improve Your Management (in 140 Characters or Less) — Inc.com It’s said that brevity is the soul of wit, and nowhere is that more apparent than the mandatory 140-character limit of Twitter messages. Inc.com’s Frank Addante takes you how the confined space can actually help you structure …
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Newsletter Marketing 101: Why Your Customers are Ignoring You
Do your email newsletters never get opened? Do your fans often ignore you on your social media outlets? Many small business have trouble figuring out how to engage their customers and potential customers. How you communicate with them is important, and newsletter marketing is a big part of that. Whether …
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Infographic: New Orleans Hotels on the Parade Route
The Mardi Gras Survival Guide and New Orleans Hotels on the Parade Route, Courtesy of NewOrleans.com It’s your first time in New Orleans for Mardi Gras, you say? Oh, dear. It’s likely that you’ll be overwhelmed by the spectacle, even if you’ve seen many celebrations in many other countries …
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Why We Share: It’s Going Viral!
Everyone out there is sharing and talking about the latest crazy thing they saw online. “Did you see that video?” “Have you heard about that picture of [so and so]?” We’ve all heard it. We’ve all said it. Viral sharing is so ingrained in our cultural subconscious that one may …
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5 For Friday — Links, Stories & Posts For Your Weekend
Google’s home entertainment foray: Why the Motorola deal may work – ZDNET With the acquisition of Motorola, Google is developing a home-entertainment system to take on Apple TV. Google has failed in this market before with Google TV. Google TV, to many users, was too much, too soon to succeed. …
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Why You Want to Claim Your Business on Google Maps: An Object Lesson
Recently, I decided that life would be simpler if I got a Mohawk — but a nice Mohawk, one carefully mown and primped into shape by a professional. I looked up my options with Google maps. This way, I could see where the salon my friend recommended me was located, …
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Are Online Reviews More Influential Than Advertising?
When it comes to how we consume, things have dramatically changed over the last twenty years. For instance, if your mother and father wanted to go to a restaurant in the seventies, it was probably because they heard it was good from friends or neighbors or simply wanted to give …
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Five for Friday—Links, Stories, and Posts for Your Weekend
Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says – Search Engine Land Because Google’s new privacy policy intends to make its services more user-friendly by integrating all of its privacy policies into one. Some members of Congress, however, fear that this single new policy will violate HIPAA, the Health Insurance …
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