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Improving EdgeRank on Facebook Pages: Chasing the Mythical 16%
Facebook has been rather straightforward about the fact that Pages only reach about 16% of their fans on average organically. The social media giant recommends posting engaging content, such as videos and photos, or asking questions of your fans in order to reach a wider audience. Of course, they also …
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Expand Keywords for Expanded Results
Keywords are the key—no pun intended—to driving traffic to your site, and is part of the SEO basics a site owner needs to know. A smart business manager will put a great deal of thought into which terms to target. Even a fantastic list can always use improvement—however, four simple …
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Effective Use of Exceptions
Throw Lots of Exceptions It seems like a good idea, when writing new code, to use liberal amounts of thrown exceptions to signal erroneous situations. The more the better. Any time you can detect a situation where your data is completely wrong, throw an error. In Ruby just using a …
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3 Easy Steps to Launch a Successful PPC Campaign
I’ve been in online advertising for about 8 years now. In that time, I’ve launched hundreds of accounts and thousands of search campaigns. Not all of them have gone as smoothly as I would like to believe. Instead of relying on my years of knowledge, I have a blueprint that …
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Influencer Spotlight: Annette Golemi
What do running, LSU tigers, and New Orleans cuisine have in common? They are all beloved by SI’s PR/Marketing Associate, Annette Golemi! Born in the Chicago suburb of Park Ridge, Annette moved to Mandeville, LA when she was only 6 months old. From then on, New Orleans and Southeast Louisiana …
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Switching to Trello from Pivotal Tracker
We started using Pivotal Tracker over 2 years ago to track the status and progress of our first big software development project. As the lead developer, it fit perfectly into the workflow that I had envisioned for my fledgling department. I added user stories, gave them points and watched my …
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5 Ways to Use Instagram for Business and Build Your Social Media Presence
Many businesses, small and large, have started using Instagram as a way to build their brands and online presence. Not only is Instagram an effective and useful way for businesses to promote themselves, but it is also a way to create connections with customers through engaging content. Also, photo sharing …
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Influencer Spotlight: Joe Romito
With both a B.A. and an M.A. concentrating in English, 24-year-old Joe Romito may first appear like one of many students with the same popular degree, if it was not for one distinguishing feature: comic books. A Philadelphia native, Romito attended the University of Pennsylvania, deciding to combine a minor …
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Confusion Is Next Part 4
Confusion Is Next: A 4-part Look at Music SEO In A New Era Of The Music Industry Part 4 – Same As It Ever Was? There is much already written about how and why we use schema and microformats for SEO purposes, but most discussions of this practice tend to …
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Confusion Is Next Part 3
Confusion Is Next: A 4-part Look at Music SEO In A New Era Of The Music Industry Part 3 – Into The Blue Again Entities like Youtube, Spotify, Pandora, Soundcloud and Last.fm, alongside the usual social dispersal mechanics of Facebook and Twitter, have certainly made it easier for people to …
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