TIP – In Website Promotion Every Page Is An Island

October 29th, 2006 by Will Scott

How do you plan to be found? If your business were on a deserted farm road in the middle of nowhere, how would you be found? Chances are, you wouldn’t be.

Your web site and the pages within are the same way. Just because you’ve published a web site doesn’t mean it will get found. And even if it has been, just because you have a page on your site doesn’t mean it will be too.

This is why it’s so important to have links, coming into your site and between the pages on your site. If you have a page to which nothing links, there is no way for the search engines to find it!

If you have a page which has important information about your business, make sure you have links pointing to it. If it’s really important, it should be linked from every page. This helps the search engines know how important it is.