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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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SEO Copywriting Tips
SEO Copywriting is a critical facet of online marketing. We are constantly giving our writers SEO copywriting tips to help them deliver better content for our customers. As such, we’re going to start giving SEO copywriting tips right here. Some of these content tips may be more applicable to our …
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Results Pagination in Google Places View
For a while now, Google has been showing “Related Places” AKA “The Competition in places view. While looking at the results for one of our clients who has recently opened a new office for his law practice in a New Orleans LA suburb I came across this. Clearly Google is …
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Local Search Ranking Factors 2011
It’s always interesting to see the outcome of the annual “Local Search Ranking Factors” study. As contributors we have strong opinions about many elements, and like you, we’re always learning as well. Now that we’ve had a chance to review, we’ve identified: Places where we agree Criteria where, for us, …
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Yellow Pages & SEO – Print Dollars for Internet Dimes
I was having a conversation today with one of our clients for whom we do Yellow Pages SEO, and I swear I was transported back to the year 2000. It’s amazing to me that more than a decade after Yellow Pages companies first started getting their feet wet on the …
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Reviewing the Yelp Review Filter
I’ve just published a longer article on the Yelp Review Filter, what it is, how to manage it and, of course, how to spam it. Since I wanted to make it a page rather than a post it doesn’t have comments so I’m putting up this post to collect comments. …
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Actionable Social Media Analytics: Likes to Leads
Last week I had the pleasure of presenting on Social Media Analytics at SEMpdx SearchFest. Most of our customers have no interest in Likes and Followers for their own sake. What we’re interested in most is Leads. In other words, do our Social Media Analytics enable us to track actionable …
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Barnacle SEO – Local Search Engine Optimization for The Sam’s Club Crowd
Barnacle SEO update for Pubcon New Orleans 2014 on slideshare: Barnacle SEO for Local Search at #Pubcon This post is republished here since the site on which it was originally published is now offline. Originally published. Many of the examples are no longer valid, but I hope the screenshots are still …
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Foursquare Survey Contest Winner Announced
We’d like to congratulate the winner, chosen at random, from our respondents to the first-ever Foursquare advertiser study. In order to be completely fair, we picked the entry at the halfway point (#65 of 130 respondents). And the lucky winner was Jeff McAvoy of the Urban Ecology Center. The Urban …
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Influencer Profile: Rodney Hess
This is the first of what I hope will become a regular series in which you, our readers, get to know a little more about the most important thing at Search Infleunce, our team members. Rodney Hess is on our Account Management team, supporting Paula Keller and maintaining customer relationships …
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CityGrid Media (an Orange Soda Investor) Scummy Lead Generation
CityGrid Media, who recently invested significantly in Orange Soda (an SEO/PPC firm out of Utah) has chosen to use the favored tactic of Nigerian princes and Offshore Link-Exchangers to drum up business for their new partner Orange Soda. I’m very surprised to see this kind of thing from a company …
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