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Internet Marketing Blog Posts by Will Scott 
Will Scott has been working online since 1994. From a time when most people hadn't even heard of the internet, Will was putting it to work for business. As a former Vice-President of Local Matters a decade ago Will Scott was at the forefront of Online Directories. From Directories to Small Businesses to White Label services for Directories, Will has been getting top of page rankings for clients since the turn of the century. Search Influence, Will Scott's current initiative is a scalable production house for Search Engine Optimization, Local SEO and Social Media for small and midsize businesses. Whether direct or through their white-label partners, Search Influence compete successfully and profitably online. Nothing gives Scott more joy than watching his team members grow into top-notch online marketers.
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Search Influence Compensation Philosophy, New and Improved for 2017
We’ve made some big changes for the Search Influence team in 2017, and the year is only half over. Whether you’re an employee (current or future) or a client, these changes will have a direct impact on you. Our goal is to improve the employee experience so that our employees …
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Why Do Digital Agencies Have Setup Fees for Online Ads?
We often get the question from prospective clients of why we have setup costs for our online advertising programs. They ask this question because some of the companies that they speak with either don’t seem to have setup costs or don’t communicate a setup cost as such. Even those who …
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Nothing More Local Than My Pocket #pubcon 2016
Today I’m presenting at Pubcon on Mobile PPC. We all know mobile phones are ubiquitous, but there are a bunch of great stats which show how important they’ve become to us. 33% of Americans would rather give up sex for a week rather than their cell phones. 70% of Americans …
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Why Social Media Is Critical for the Growth of Your Business
If your business is not already harnessing the power of social media to build and retain its customer base, then you may be missing out. According to Pew Research Center, almost two-thirds of Americans regularly use social media sites for their personal and commercial needs. But how exactly do you …
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Fully CHARGED: Search Influence Announces Seven Core Values
Ten years. This January marks the tenth anniversary of Search Influence’s founding: quite the milestone accomplishment, when I look back on our humble beginnings around Angie and my dining room table. In ten years, our company has evolved as it’s grown from the two of us to three to nearly 90 …
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Survive Google’s ‘Mopocalypse’ with these Tips for Your Mobile Strategy
Google’s new mobile-friendly update, which I originally discussed in my Search Engine Land column, is rolling out this month, and it’s time to put the focus on mobile. But with all this buzz about mobile websites, you may be thinking, “My website looks fine on my smartphone when I pinch …
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#LocalUp – Making Content The Sexy Part of Social
The presentation below was developed for a joint conference put on by Local University and Moz in Seattle on February 7th, 2015, called LocalUp. My “beat” if you will as a Local U faculty member is Social Media, and given our work with customers of Search Influence, I have always …
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8 Must Visit Eateries For BIA Kelsey SMB Digital Attendees
My colleague Neal Polachek, a noted analyst and advisor, wrote me an email asking my opinion on New Orleans restaurants. He is coming to town for the BIA Kelsey LEADING IN LOCAL: SMB Digital Marketing event. He mentioned Cochon, which is excellent, but I had a few other recommendations. If you’re …
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Our New Home: The Floor Between 12 & 14
According to USA Today, Otis Elevators’ records indicate that 85% of elevators do not have the number 13. Generally, the building owner will omit the 13th floor by skipping from 12 to 14 or by naming it “12B” or any number of strategic means to avoid the unlucky 13. Well, I …
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Un-blurring The Lines of The FTC and Native Advertising
To those of us in SEO and other forms of web marketing, native advertisements may seem like a God-send, the perfect combination of advertising power and positive user experience. The content-driven marketing platform is under a great deal of scrutiny, however, as it becomes more and more commonplace on the …
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