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Top 5 Google Analytics Metrics for E-commerce Tourism Companies
With a growing number of travelers using mobile search to book their vacations, it’s a great time to be in the tourism industry, assuming you have an e-commerce option for your customers. Whether you’re offering hotel rooms, dinner reservations, or curated experiences, your customers are more likely than ever before …
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In Press Releases We Trust: Why They Matter More Than Ever in the Fake News Era
Cision, an ever-growing resource for media and businesses, released their 2018 State of the Media report, which is based on a survey of journalists globally. Over 1300 journalists responded from six countries, 48% of which work in print (newspaper and magazine), and most of which no doubt have an online …
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Mobile Travelers: 4 Ways Mobile Search is Used in Vacation Planning
We’ve come a long way from lugging around heavy guidebooks and drawing out routes on paper maps. In fact, we’ve even come a long way from planning vacations on desktop computers. Google shares that a growing number of travelers are planning vacations on their mobile devices, with mobile’s share of travel …
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5 Strategies to Get Guests Talking and Increase Event Attendance
With the right marketing strategy, your event will be the topic that everyone seems to be discussing. Potential attendees will feel compelled to join in the fun. Millennials have coined a term for this pervasive social anxiety: “FOMO,” for “fear of missing out.” This social enthusiasm is great at motivating …
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Search Influence works to shrink the gender wage gap
“According to the National Partnership for Women and Families, Louisiana has one of the widest gender pay gaps in America. Women in Louisiana are paid 68 cents for every dollar paid to men, amounting to an annual wage gap of $15,898.” A Princeton study that was focused on Denmark finds …
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Drive-thru Walmart Pickup opens in former Whitney Bank, powered by online ordering
A drive-thru only Walmart Pickup is set to open in a former Whitney Bank in Metairie, LA, immediately outside New Orleans. It’s been a somewhat quiet effort that went largely unnoticed until the location appeared as an option on Walmart.com, stating it’s opening today, January 12, 2018, and as the …
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Sophie Kirk selected as finalist for US Search Awards “Young Search Professional”
Sophie Kirk, Search Influence Account Manager, was selected as a finalist for US Search Awards category of “Young Search Professional.” The US Search Awards are presented as part of Pubcon Las Vegas, a week-long search and social conference with deep roots in sharing search engine optimization industry insights. Finalists for …
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5 Questions Your Medical Practice Should Ask Before Hiring a Paid Search Firm
When it comes to choosing a marketing firm for your paid search campaign, it’s important to do your homework—especially if you’re in the medical industry. According to Pew Research Center, 8 in 10 online health inquiries start with a search engine, and 72 percent of internet users said they looked …
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Three Top Picks for The Big Idea at New Orleans Entrepreneur Week
New Orleans Entrepreneur Week (March 11-18, 2016) is fast approaching, and we’re getting excited for the festivities. It’s a full week packed with events dedicated to celebrating, promoting, and helping New Orleans entrepreneurs from various industries from food to education. Search Influence is proud to be participating, with our co-founders …
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Want to Ace the Interview? Be Ready to Talk About These 6 Things
I have been screening and interviewing candidates at Search Influence for over 5 years. I’ve seen a lot of resumes, and I’ve met a lot of great, interesting people. One of the things I love about our search for rockstar team members is that we hold group interviews for many …
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