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Internet Marketing Blog Posts by Gabrielle Woodard 
Gabrielle Woodard has moved on to other opportunities. -
6 Steps To Align Your Healthcare Marketing With Business Growth Goals
Key Insights Set specific, attainable goals that are important to all stakeholders Implement measurable tactics to monitor campaign performance Track patient booked rate and patient lifetime value to analyze the quality of new business Introduction Without clearly identified goals or strategies to measure results, your healthcare marketing efforts may be …
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How to Bounce Back From a Bad SEO Experience
If you or someone you love is struggling to bounce back from a bad SEO experience, please call 504-208-3900 today. Let me first start by saying, I am truly sorry. I hate to hear our competitors are delivering anything less than a successful (and profitable) SEO campaign, and I really …
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Unfamiliar With “SEO?” Here’s Why Search Engine Optimization Is Important
I entered the digital marketing industry in 2012 when Search Engine Optimization was a simple blend of keyword stuffing and link building. If anyone suggests those strategies still hold up, then they’re living in the past. SEO has changed because the search behavior of consumers has changed. According to Google, …
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Your Referral-Based Business Still Needs Digital Marketing
Most referral based businesses are pretty happy watching the dollars come in without having to invest in marketing. The business model usually looks a little something like this: company does good work → client is happy → client tells a friend they are happy with great work by company → …
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42 GIFs: The Answer to Life At Search Influence, the Universe and Everything
If you haven’t noticed already, we really love animated GIFs here at Search Influence. They are sent around in company-wide emails about promotions, they might appear in shared team meeting agenda documents, webinars, and presentations, and sometimes we even debate the proper pronunciation of GIF on our “Question Of The …
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#Ibelievethatwewillwin #Ole! #WorldCup
As the world gathers in sport bars across the globe to watch the gorgeous and very talented FIFA team members, I’ve realized that the World Cup is kind of like the Super Bowl, just bigger, better, and hotter! Besides the commercials and the fact that the Super Bowl is only …
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5 Ways Technology Has Changed the Olympic Games
Just like the rest of the world, the XXII Winter Olympics has captured my attention ever since Team USA walked out in those hideous sweaters Friday night. For 16 days the world will sit in front of the TV, eat King Cake, and watch every move, detail, and technique performed …
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3 Tips for Measuring Your Online Success with SEO and Beyond
Lately I’m finding more and more clients focused on increasing site traffic. Some are setting goals to double, triple, or even quadruple their current site traffic in as little as 3 months with an SEO campaign. I’m all for a challenge, but there are other metrics to measure the success …
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Pinterest Announces Analytics for Business Profiles
Recently, Pinterest launched its Web Analytics, allowing for businesses with verified accounts to track how many users are pinning from their site, the number of impressions from each pin, and incoming site traffic that is being generated directly from Pinterest. Outside of SEO and social media campaigns, many may argue that …
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5 For Friday — Links, Stories & Posts For Your Weekend
• Ranking the 100 Most InDemand Employers Using LinkedIn Data [INFOGRAPHIC] – LinkedIn In pulling professional data from their 175 million users, LinkedIn creates an infographic to display which companies are most attractive to potential job candidates. Software and technology dominating the top 5 positions, with Google taking the lead …
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