AI SEO Leader Will Scott to Speak at Two Sessions at Pubcon Pro 2025 in Austin, TX

June 11th, 2025 by Collin Guedon

AI SEO Leader Will Scott to Speak at Two Sessions at Pubcon Pro 2025 in Austin, TX

Search Influence is proud to announce that our CEO and Co-Founder, AI SEO Expert, Will Scott, will be speaking at Pubcon Pro 2025.

The event will take place in Austin, TX, June 19–20, 2025.

On Thursday, June 19, Will will bring his AI SEO expertise to two high-impact sessions:

  • AI-Powered Agencies: Automate 80% of Your SEO Work
    In this session, Will will reveal how agencies can use AI SEO tools to streamline content workflows, scale optimizations, and maintain quality while accelerating delivery.
  • AI and SEO Content Generation
    As the moderator, Will will guide a dynamic discussion on how AI is reshaping the content lifecycle, from ideation to optimization to AI Overview readiness.

A Recognized Leader in AI SEO Strategy

Will Scott is an AI SEO Expert and a digital marketing pioneer known for coining the term “barnacle SEO” and for championing the intersection of automation and strategic SEO. 

As a founding faculty member at Local U and a frequent speaker at SMX, past Pubcon conferences, and industry associations across the country, Will brings decades of SEO wisdom into today’s generative search era.

Under his leadership, Search Influence has become a go-to AI SEO (also known as Generative Engine Optimization) agency for organizations in higher education, healthcare, and hospitality, amongst other industries. From content creation and semantic optimization to AI search visibility tracking, our team helps clients adapt to the realities of AI-powered search.

Learn more about Will’s approach by reading some of his recent blogs:

Why This Matters: Visibility in a Generative Search World

AI SEO isn’t a trend, it’s the new foundation of online visibility. With AI Overviews now live in Google Search and large language models shaping what users see, brands that fail to optimize for AI risk falling behind.

Search Influence has long anticipated this shift. We’ve equipped our clients with agile solutions, including content structured for AI retrievability and scalable workflows using AI SEO tools. 

Ready to Future-Proof Your SEO?

If you’re attending Pubcon Pro 2025, don’t miss Will’s sessions.

From automation strategies that can scale your SEO output to real-world guidance on AI-powered content generation, Will will share practical insights you can put into action immediately.

Can’t make it to Austin? No problem. 

Our award-winning AI SEO agency is ready to help you launch your strategy into the future.



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In higher ed? 

Start with our Higher Ed SEO Roadmap to assess your visibility in an AI-driven search world.