Search Influence to Present at the 2021 Canadian Association for University Continuing Education (CAUCE)

May 26th, 2021 by Shira Pinsker

Search Influence will co-present “If You Build It, Will They Come? How to Design & Market an In-House Online Program” at the 2021 Canadian Association for University Continuing Education (CAUCE) conference, alongside our partner Christa Payne, the Assistant Dean, Administration and Operations for the Tulane School of Professional Development.

CAUCE’S mission is to advance learning and workplace readiness in 21st century Canada, with a dedication to supporting the success of members serving professional and adult learners and diverse learning communities. The conference’s theme is “Spotlight 2021: Reimagining the role of CE in Higher Education.” This is Search Influence’s first time presenting for the CAUCE community.

animated buildings underneath text reading spotlight 2021 reimagining the role of ce in higher education

Session Description

With the demand for online programs increasing, many universities will consider if and how they should go about creating online offerings. Some programs do well online, some don’t. In this session, we will help you think through the strategic thinking that went into your decision to create the program and the marketing, the data you used and what you may have missed.

Search Influence and the Tulane School of Professional Development (SoPA) have made the mistakes and they have the learnings and will detail the process they defined and tweaked after building six in-house online programs. Our two speakers are deeply involved in the decisions and execution of our online programs and its marketing, and are able to get into specifics about what made our Master’s in Sports Studies successful and how we missed the mark on the Master’s in Security Studies.

For those who rushed to bring programs online due to COVID, you’ll receive bonus tips on how to determine if you should keep those programs online.

You Will Learn How To:

  • Identify the industry need
  • Assess the student population and define the target market
  • Strategize and run digital marketing
  • Monitor the viability of the program with data


Assistant Dean, Administration & Operations for the School of Professional Advancement at Tulane University, Christa Payne
Christa Payne is responsible for finances, operations, marketing, and facilities. In her role, Christa has worked to design and launch new online programs at both the graduate and undergraduate level. Christa has over 20 years experience in marketing, brand development, financial analysis and strategic consulting.

She received her BA in Psychology from Sewanee and her MBA with a concentration in Strategic Management & Innovation from Tulane.

Search Influence Director of Account Management, Alison Zeringue
Alison Zeringue is responsible for client success and happiness as head of the digital marketing account strategy team. With over 10 years experience as a digital strategist and almost 4 years in higher education marketing strategy, Alison shares knowledge and insights from exposure to 100s of Search Influence clients.

Alison is also a member of Search Influence’s executive leadership team focused on growing the business. Alison is a graduate of LSU’s Manship School of Mass Communication.

Prior to joining Search Influence in 2011, Alison worked in marketing and advertising for small businesses, nonprofits and entrepreneurs throughout Louisiana. Her passion and tenacity for quality content, social media and their direct effect on search engine rankings are what makes her a key member of the Search Influence team.