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Drive Inquiries with Search Engine Optimization (SEO)
The majority of online research begins with a search, making visibility in those moments critical to success. Search engine optimization (SEO) is the discipline that improves a website's position in search engine results by aligning content with what users are actively looking for.
As an industry-recognized SEO services company in New Orleans, Search Influence has strategized, tested, and developed methods for your potential customers to find you online.
Our approach increases website traffic from qualified visitors likely to convert into leads.
We do this through:
Improving search rankings:
We increase your online visibility by optimizing your site with targeted, likely-to-convert key topics that show up in potential customers' searches.
Strengthening presence in local searches:
We enhance your site to reinforce your physical location, making sure customers find your business by keeping you competitive in local search results.
Enhancing the experience of your website for mobile users:
A positive user experience makes it easy for users to navigate a site and increases their likelihood of conversion.
Optimizing for AI-driven search:
We improve semantic relevance, reinforce key entities, and format content to surface in AI Overviews and generative search results.
Have a question? Whether you just want an expert opinion or want to explore working with us, we'd love to hear from you.
A Range of SEO Services
Technical SEO optimizations
We audit and fine-tune your website's technical setup to make it easier for visitors to navigate your information and for search engines to understand your site.
- Improve site speed and mobile responsiveness
- Fix crawl errors and broken links
- Implement structured data and schema
- Optimize site architecture, URL structure, and internal linking
- Set up sitemaps, robots.txt, and canonical tags
Content marketing
We craft SEO website content that speaks to your brand, attracts the customers you want, delivers value, and increases conversions.
- Write optimized service and landing pages
- Create blog content targeting long-tail keywords
- Refresh existing content for better rankings
- Develop location-specific and FAQ content
- Craft optimized title tags and meta descriptions
Local SEO consistency
We optimize your off-site signals so customers can find consistent and correct information about your business across the web.
- Audit and correct NAP across directories
- Optimize Google Business Profile
- Submit to trusted local directories
- Remove duplicate or incorrect listings
- Monitor and maintain listing accuracy
Off-site authority building
We increase your website's authority through custom off-site citation and link-building efforts, which develop trust by connecting your site to other authoritative sources.
- Build high-quality backlinks and citations through outreach
- Submit to industry directories
- Reclaim unlinked brand mentions
- Remove toxic or spammy backlinks
- Identify new link opportunities via competitor analysis
AI SEO optimizations
We align your website with how modern search engines and AI systems process and retrieve content, so your brand shows up where today's users are looking.
- Structure content for visibility in AI Overviews and generative search
- Optimize for semantic meaning using entity-rich language
- Create content formats that support LLM summarization and citation
- Strengthen topic authority with interconnected, cluster-based pages
- Build a foundation for long-term performance in AI-driven search
Performance tracking & reporting
We provide transparent, actionable insights into how your SEO strategy is performing so you can make smarter decisions based on real data.
- Set up Google Analytics and Search Console tracking
- Build dashboards to monitor rankings, traffic, and conversions
- Track performance across AI Overviews and generative search
- Analyze engagement metrics and refine based on user behavior
- Deliver regular reports with strategic recommendations
SEO FAQs
Search engine optimization (SEO) is important because it helps websites rank higher in organic search engine results.
By aligning your site with how Google and other search engines interpret content, SEO increases your visibility to people actively searching for your products or services. Strong SEO work leads to more qualified organic traffic, better user experience, and long-term credibility, while lowering your dependency on paid search. It's a foundational tactic for any digital marketing strategy.
Effective SEO requires a combination of technical, analytical, and content skills.
An SEO expert must understand how to conduct keyword research, optimize on-page SEO elements like metadata and internal links, implement structured data, and analyze performance in tools like Google Search Console. Additionally, skills in content marketing, search intent analysis, and off-site tactics like link-building are essential for driving SEO success.
Outsourcing SEO gives brands access to specialized expertise and scalable results.
Most in-house teams don't have the time or depth of SEO knowledge to keep up with changing algorithms, AI-generated search results, or technical optimization. By partnering with an experienced SEO agency, you gain strategic insight, executional support, and faster impact, all without the overhead of building an internal SEO team.
An SEO agency improves your website's performance in organic and AI search by applying technical, content, and off-site optimization strategies.
At Search Influence, this includes optimizing site architecture, creating keyword and entity-rich content, fixing crawl issues, enhancing local business listings, and building backlinks and citations. Our SEO team continuously tracks performance and adapts to algorithm updates so your business stays competitive in Google search results and other engines.
SEO should be monitored regularly to maintain rankings and adapt to changing search behavior.
Weekly checks track keyword shifts, website speed, and search queries, while monthly SEO audits uncover issues like duplicate content or CMS errors. Ongoing SEO keeps your efforts aligned with your target audience and evolving search engine expectations.
SEO consulting services provide expert guidance to improve a website's performance in search results.
At Search Influence, our SEO specialists offer consulting services that help brands navigate complex challenges and make smarter strategic decisions. We assess your entire website (technical setup, site structure, content alignment, and keyword targeting) and then deliver clear, actionable recommendations. Whether you need an audit after a ranking drop, support during a site migration, or a roadmap for a new SEO campaign , our consulting work gives your team the clarity and confidence to move forward.
Search engine positioning refers to a web page's exact rank on search engine results pages (SERPs) for a given query.
Unlike general visibility or indexed status, positioning reflects how high your content appears for specific search terms. A position on page one, especially in the top three, captures significantly more clicks. Search engine positioning is influenced by content optimization, backlink profile, on-site SEO signals, and how well your page matches the search intent. Regular tracking of keyword rankings and performance in Google's index is essential to improving and maintaining strong positions.
A backlink is a hyperlink from one website that points to another website's page.
Backlinks are one of the strongest off-page SEO signals, indicating to search engines that your content is credible and worth ranking. Quality matters. Links from review sites, relevant publications, or authoritative directories carry more weight than spammy or unrelated sources. A healthy backlink profile helps search engines understand your site's relevance and authority within its niche.
Domain authority is a predictive score that estimates how likely a website is to rank in search engine results.
While not used by Google directly, SEO tools like Semrush calculate this metric based on factors like backlink profile, content relevance, and historical performance. Domain authority helps SEO specialists benchmark progress and evaluate the strength of competitor sites during an SEO audit. A high score generally indicates a site with strong off-page SEO, trusted content, and an established presence across relevant keywords.
Page speed is the time it takes for a webpage to fully load, and it directly affects SEO performance and search engine rankings.
Google uses page speed as a ranking factor, especially for mobile searches. A fast-loading page improves user experience, reduces bounce rates, and increases conversion potential. Slow websites frustrate visitors and send negative engagement signals that can impact ranking across different search engines. Optimizing image sizes, minimizing code bloat, and passing Core Web Vitals thresholds are all part of the technical SEO efforts required to keep your site competitive.
Turn Rankings Into Revenue With Strategic SEO
Search Influence is a results-driven SEO company that helps brands grow through targeted search strategies.
With years of experience delivering professional SEO services, our team understands what it takes to achieve sustainable search success. From improving organic and AI visibility to attracting the right traffic, we align every tactic with your goals and your marketing budget.
If you're ready to invest in what works, we're ready to lead the way. Let's talk and build a competitive edge together.