September 19 , 2016 Search Influence Named a Best Place to Work in New Orleans

Search Influence, the Gulf Coast’s largest online marketing agency, has been named a Best Place to Work by New Orleans CityBusiness in its 14th annual survey. To be considered, Search Influence had to complete an extensive nomination form disclosing workforce data such as salaries, benefits, retention levels, and employee advancement. Then, company employees had to complete a survey to measure workplace culture.

CityBusiness selected 35 honorees in the large company category (more than 50 employees) and 15 honorees in the small business category (fewer than 50 employees). With almost 80 full-time employees in New Orleans and 100+ contracted writers, Search Influence is an honoree in the large company category. All 50 companies chosen will be honored at an awards event on Friday, Dec. 2. The top three large and small companies will be announced at the event.

This is the second time Search Influence has been named a Best Place to Work in New Orleans; the first time was in 2012.

“While we’re proud of all of our awards and accolades we have received in the 10 years Search Influence has been in business, this is the one we cherish the most,” said Will Scott, CEO and co-founder of Search Influence. “Our goal has always been to provide the best possible workplace for our employees. In order to do that, this year, our team developed a list of core values—collaborative, hungry, agile, reliable, genuine, effective, and dedicated—that we could all embrace, celebrate, and reward. We call it “CHARGED.”

“Every day, all team members have the opportunity through KUDOS cards to recognize their colleagues when they demonstrate a core value,” added Angie Scott, COO and co-founder of Search Influence.


“This daily recognition has created an atmosphere where people feel valued and appreciated. The best Kudos cards are chosen, and those team members get gift cards to area businesses,” added Angie. To keep CHARGED top-of-mind, Search Influence created posters, banners, and mouse pads, which can be found all over the office.

According to Paula Keller French, Director of Account Management, “What makes Search Influence different from other companies is that our core values are known and truly embraced by everyone. We hire smart people who embody our values. There isn’t any ambiguity on if a person would be a good fit or not.”

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August 29 , 2016 Search Influence Hires Mildred Padilla as Product Manager

Search Influence, an internet marketing company based in New Orleans, hired Mildred Padilla as its new product manager. She will coordinate the execution of plans for new online marketing products while improving existing products.

Padilla comes to the company with vast experience across a wide range of industries. She worked in software, commerce, marketing, and media. She specializes in transforming complex ideas into tangible products. During her time at Google, she worked on the YouTube and Android teams, where she helped launch the “Play” store. She devised a plan to effectively fuse the needs of the customers, movie and television studios and the development community. While at Warner Bros. and MGM, Padilla helped launch the latest Blu-Ray products and bring to life the latest installment of the Harry Potter franchise.

“At nearly 11 years old, Search Influence is a maturing company with a considerably more complex offering of services and products. We realize that we need someone whose sole focus is assuring our offerings are up to date and represent our best work,” said Will Scott, co-founder, and CEO of Search Influence.

Padilla will continue to develop the best practices while supporting internal and external customers in identifying new opportunities. “We’re excited to have someone with Mildred’s varied and relevant experiences to assure we’re able to support all of our clients in the manner they deserve as both the organization and our product offerings continue to mature,” added Scott.

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August 17 , 2016 Search Influence Included in Inc. 5000 for 6th-Straight Year

Inc. magazine today included Search Influence on its 35th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs. Companies such as Yelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as members of the Inc. 5000.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list of the nation’s most successful private companies has become the hallmark of entrepreneurial success.

“We’re thrilled that what started in a spare bedroom after Hurricane Katrina has now grown into one of America’s fastest-growing private companies. We love that we are based in New Orleans and are proud that Search Influence now employs almost 80 of the area’s best and brightest,” said Will Scott, CEO and co-founder of Search Influence.

“We hire smart, local people and train them to be expert online marketers,” said Angie Scott, COO and co-founder of Search Influence. Depending on their role, new employees receive 40-60 hours of training during a 3-month onboarding process. “It is important to us that our staff understands online marketing and can offer true solutions to help grow our customers’ businesses,” added Angie.

For more information about Search Influence or for a listing of open job opportunities, please visit

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July 27 , 2016 Search Influence Donates $10K to Two Local Organizations

Search Influence promotes entrepreneurship in New Orleans through $10K donations to New Orleans Shotokan Academy and PowerMoves NOLA. The donations helped to expand their online marketing efforts.

In January 2016, Search Influence celebrated its 10-year anniversary and commemorated the special milestone by awarding two local organizations each $10,000 in marketing services. The recipients of the prize money were New Orleans Shotokan Academy and PowerMoves NOLA. Since then, Search Influence has made great strides in implementing these organizations’ SEO and social media packages.

About the Organizations

New Orleans Shotokan teaches the ancient art of self-defense known as Shotokan Karate to both youth and adults. In an effort to serve the Greater New Orleans area, the academy holds classes in four studios across the city including JCC Karate, Tulane Karate Dojo, Broadmoor Karate Dojo, and Newman Karate. Upon being awarded the $10,000, New Orleans Shotokan Academy Owner Dimitri Papadopoulos said, “This is a dream come true. This will bring our program to new heights and give us opportunity to establish our company in the New Orleans community.” He chose to implement a comprehensive SEO strategy and to strengthen his organization’s social media presence so that more people could find his services online. His campaign was a success — after completing a site analysis, doing keyword research to see what search terms people were using, Search Influence optimized the content that was already on his website, as well as added new page content and a blog that would help with search rankings.

Papadopoulos is pleased with the results and Search Influence’s in-depth knowledge of internet marketing. “Each person I have dealt with has been very personable and helpful. If I have any questions, they are there to help,” he said. “What I find most impressive about the service is its flexibility; the marketing package is tailored to your vision of your business.”

PowerMoves NOLA is a national initiative that encourages entrepreneurship among minority communities by providing minority entrepreneurs with access to the capital, advisers and support they need to succeed. To achieve this, they have established a fellowship program, host annual pitch competitions and a put their entrepreneurs through an intensive boot camp. So that several of their participants could get help with their online marketing, PowerMoves NOLA split the $10,000 donation and gave Smart Coos, InstaFunds, and $3,333.33 each.

“When we heard there were going to be three rising entrepreneurial businesses, our team was thrilled,” said Will Scott, CEO of Search Influence. “We know that 85% of searches for products and services now happen online. In order for these startups to have the best chance for success, online marketing is essential.”

Smart Coos is an interactive web-based platform for parents and teachers to help children learn another language. Their goal is to encourage children to master multiple languages through the use of live language sessions, e-books and text nudges. They offer online classes and resources for Baby Sign Language, Spanish, French, English and Mandarin.

After meeting with Smart Coos Co-founders Mirta Desir, Esq., and Harold Jean-Louis in February, the Search Influence team kicked off an SEO campaign with the goal of increasing the company’s website search engine rankings on Google and Bing. To track the campaign’s effectiveness, the team first set up Google Analytics on the Smart Coos’ website. Since then, members have verified credentials among top sites, created and implemented HTML, XML sitemaps and the KML file, submitted robots.txt to Google and Bing, conducted a keyword research, and wrote and posted one blog. Next steps will be mapping and creating content guides for both website and blog content.

Desir has found working with Search Influence to be a satisfying experience, “The tailor-made experience they provide was very much appreciated in a our one-size-fits-all industry.”

InstaFunds, the second of the PowerMoves NOLA companies, is an app that allows users to track their finances without having to provide and sync to their banking information online. The app’s founder Sheena Allen decided to devote her share of the $10,000 to promote InstaFunds on social media platforms like Facebook. Search Influence developed a social media optimization package, audited Allen’s Google Analytics and submitted her app to a download directory found during a competitive backlink analysis.

The final business Search Influence worked with is Acrew. This business’ primary product is an interview software which connects job seekers with businesses searching for employees.

According to Crystal McDonald, founder and CEO of Acrew, “Search Influence helped build the foundation of our marketing efforts.” The team performed keyword research, developed blog topics, claimed optimized major directory listings, advertised on Facebook, and provided best practice recommendations for soliciting reviews. “The deliverables they provided will be used by our team now and in the future to help Acrew achieve their growth objectives.”

Photo caption: Pictured are New Orleans Councilman-At-Large Jason Williams, Search Influence COO and Co-Founder Angie Scott, Search Influence CEO and Co-Founder Will Scott, and New Orleans Shotokan Academy Owner Dimitri Papadopoulos.

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June 10 , 2016 Search Influence Partners with PCAL for Child Abuse Prevention Month

Search Influence sponsored this year’s Child Abuse Prevention Month through a partnership with Prevent Child Abuse Louisiana (PCAL), the local affiliate of Prevent Child Abuse (PCA). The search engine optimization company also spearheaded the Pinwheels to Prevention campaign, providing media and marketing materials to get the word out about how Louisiana can positively impact the staggering amount of child neglect and abuse in the state.

PCAL released statistics that ranked Louisiana 47th in the nation for overall child well-being. The state also spends $1.2 billion per year on the direct and indirect consequences of child neglect. These statistics were the impetus for Search Influence’s involvement in the campaign.

“As parents of two boys, Will and I were shocked to find out that Louisiana ranks near the bottom of the list for overall child well-being,” said Angie Scott, COO and co-founder of Search Influence.

Throughout the month of April, blue pinwheels, the national symbol for healthy and happy children, could be found all around the office and the city.

“We have really appreciated the opportunity to work with PCAL,” Angie said. “Prevention programs are the first step to helping the children of Louisiana.”

As a sponsor of Child Abuse Prevention Month, Search Influence created and promoted an infographic to inform Louisianians about the impact of child abuse and neglect and give them tips on how they can help. Prevent Child Abuse America’s local affiliate, PCA Louisiana, is the only statewide nonprofit organization dedicated to child abuse prevention. Through intensive, evidence-based programs and community-based education, PCAL supports both children and their parents.

For more information about Search Influence, call (504) 208-3900 or visit Interested parties can also stop by the office at 935 Gravier Street, #1300, New Orleans, La. 70112.

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May 9 , 2016 Search Influence Hires Casey Duplantis as Manager of Technology and Development

Search Influence, an internet marketing company based in New Orleans, announced the hiring of Casey Duplantis as the manager of technology and development. Duplantis previously worked at Capital One as a senior manager and solution architect of card servicing.

“It’s no secret that digital marketing is growing exponentially as brands compete to be found online by more customers,” said Jeremy Brown, director of operations at Search Influence. “With Casey and other key leaders in place, along with our own proprietary software, we’re better equipped to continually improve our online marketing techniques. This one-two punch makes Search Influence highly efficient and able to deliver results to our clients.”

A native of south Louisiana, Duplantis started on Monday, April 25, 2016, bringing over 20 years of small business and enterprise IT experience in the healthcare, logistics and financial industries. At Nicholls State University, Duplantis studied both computer information systems and music education, and he continues to enjoy playing music in his free time.

As Search Influence continues to grow beyond its tenth anniversary, the company has taken on clients across the United States and Canada. While the ongoing training and development of employees is a high priority of Search Influence, recent external hires have demonstrate even a young company can benefit from years of outside experience in related fields. The manager of technology and development position allows the company to better serve clients with advanced technological solutions, both for client websites and internally developed software to enhance internal operations.

Optimistic about the opportunity to work with the rapidly growing business, Duplantis said, “I’m pleased to join an organization whose leadership promotes a culture of innovation and excellence. Our developers are delivering solutions to support a winning digital strategy that helps our customers achieve their goals in a continually changing business environment. It’s an exciting time to be a part of SI.”

For more information about Search Influence and its employees, visit or contact the company at 504-208-3900. Interested parties can also visit the office in person at 935 Gravier St. #1300, New Orleans, La. 70112.

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April 28 , 2016 Search Influence Hires New Director of Sales

Search Influence recently hired Lynn Bergeron as its new director of sales. Bergeron will continue to expand Search Influence’s efforts in delivering excellence in SEO services and digital advertising.

Before arriving at Search Influence, Bergeron worked as a sales manager for Ricoh USA’s New Orleans sales team. He also worked with Kimberly-Clark Professional for 16 years. As a new member of the Search Influence team, Bergeron finds his position both challenging and fulfilling, and he enjoys the positive impact the company has in delivering high-quality services to clients.

“Certainly, this position is much more technical in nature, but the biggest difference is the culture of the company,” said Bergeron. “With Search Influence, the team’s ideas are not only accepted but encouraged. They can lead to real change within the organization.” Bergeron also stated that he enjoys that the management team encourages employee input when implementing changes that will benefit the company and its clients.

Fresh from its 10-year anniversary, Search Influence continues to grow to nearly 100 employees. CEO Will Scott is thrilled to see Search Influence growing.

“The most exciting thing about the growth at Search influence is that we have more chances to give great opportunities to great people,” said Scott. He is also excited to have Bergeron lead the sales team in continuing the company’s mission. “The director of sales is a really important role at Search Influence, and we are really happy to have to Lynn Bergeron in it. Lynn comes to us with a couple of decades of strong business-to-business sales leadership experience so that we can do an even better job of reaching the businesses who can get a great value from what we do,” Scott said.

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January 21 , 2016 Search Influence Co-Founders Make 2015 Silicon Bayou 100 List

Will and Angie Scott, founders of national online marketing company Search Influence, were named to the Silicon Bayou 100 list of most influential leaders in Louisiana’s startup, entrepreneurial, tech and digital communities.

The Silicon Bayou 100 List, published by Silicon Bayou News, recognizes the most active and influential entrepreneurs and technology innovators in Louisiana today. This award recognizes both Will and Angie’s commitment and dedication to progress technology in the New Orleans area. Their achievements over the last 10 years have made them a stand out in the Silicon Bayou 100 List alongside other influencers across the state.

“We are thrilled to have made this prestigious list and to be a part of this growing technology community,” said Will. He and wife Angie started Search Influence 10 years ago in a spare bedroom in their New Orleans home. Now Search Influence is the largest online marketing firm in the Gulf Coast with more than 80 full-time employees and 125 contract writers supporting direct customers and reseller partners. “It is exciting that Louisiana has become a hub for creativity, entrepreneurship, and innovation.”

Will, Angie and their team provide a full-service approach to search, social and online advertising having helped nearly 30,000 clients with 47 resellers and was New Orleans’ only Inc. 500 honoree in 2011 and an Inc. 5000 honoree in 2012 and 2015. Search Influence is a Flyover 50 Winner, Winner of the American Marketing Association’s 2012 Marketing Awards of Excellence (MAX), and has 5 in-house Google Adwords, Google Analytics and Bing Ads Certified representatives.

“Our future has never been brighter, and we are excited to be a part of it,” Will added.

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January 18 , 2016 Search Influence Turns 10, Gives Away $10K to Local Business

NEW ORLEANS, La. — Search Influence recently celebrated its 10-year anniversary by giving away $10,000 worth of free online marketing services to one New Orleans-based business in its “Make Your Dreams Come True” 10K Giveaway. New Orleans Shotokan Academy won the contest by receiving the most number of votes via Search Influence’s Facebook page between December 28, 2015, and January 8, 2016. Other finalists included Jolie & Elizabeth, Red Stick Gutters, Offbeat Media, and Prevent Child Abuse Louisiana.

“This is a dream come true,” said New Orleans Shotokan Academy Owner Dimitri Papadopoulos. “Winning this contest will bring our program to new heights, and give us opportunity to establish our company in the New Orleans community.”

“We are happy to be celebrating 10 years in business and are thrilled that we can offer another small business the chance to grow,” said Will Scott, CEO and co-founder of Search Influence. “New Orleans Shotokan Academy will be able to redeem the $10,000 prize for online marketing services, including search engine optimization (SEO) and social media management,” he added.

Search Influence began operating out of a spare bedroom after Hurricane Katrina and has now grown to be the largest online marketing company on the Gulf Coast. It employs 85 full-time employees in New Orleans and 150 contract writers. A company timeline can be viewed here.

Search Influence, the largest online marketing company on the Gulf Coast, recently awarded $10,000 in online marketing services to New Orleans Shotokan Academy in its “Make Your Dreams Come True” $10K Giveaway. Pictured are New Orleans Councilman-At-Large Jason Williams, Search Influence COO and Co-Founder Angie Scott, Search Influence CEO and Co-Founder Will Scott, and New Orleans Shotokan Academy Owner Dimitri Papadopoulos.

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November 17 , 2015 Search Influence’s COO Angie Scott Named a 2015 ‘Woman of the Year’

Angie Scott, co-founder and COO of Search Influence, was recently named a 2015 Woman of the Year by City Business. She, along with other nominees, were honored at the 17th annual “Women of the Year” luncheon for their professional and community achievements.

Angie founded Search Influence in collaboration with CEO Will Scott in 2006. She has since led Search Influence to become nationally recognized as the largest online marketing company on the Gulf Coast. Search Influence currently has 88 full-time employees and 124 contract writers supporting direct and white label customers. It reported revenues of $5.85 million in 2014 and experienced a five-year growth rate of 183 percent from 2010 to 2014.

“I am humbled to have been chosen as a ‘Woman of the Year,’” said Angie. “Ten years ago, Will and I had a dream of creating a company that could help businesses succeed online. Though our solutions are continuously evolving as technology changes, one thing has remained consistent: our team has always been dedicated to delivering great customer service.”

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About us

Search Influence, a New Orleans based web promotion company, plays a vital role in helping its customers (and sometimes their customers) strategically compete online.