5 For Friday -- Links, Stories & Posts For Your Weekend

1. Back to Basics: Meta Descriptions 101 - Search Engine Journal
If you haven’t looked at your meta descriptions in over a year or 6 months, it may be time to refresh your meta data. Meta descriptions are the ones that will show up in search results, so they should sound coherent to humans. Read this refresher on meta tags.

2. Thinking about adding 10,000 pages to your site at once? Take caution. - Search Engine Land
If you are adding a large number of pages to your site, it is better to do so in stages according to Google’s Matt Cutts. Adding them in batches may be better. Releasing thousands of pages at once may cause Google to manually review your site for any suspicious behavior.

6 Ways Your Surgery Practice Can Market the New Gummy Bear Breast Implants

The FDA just recently approved a new gummy bear breast implant in February, and let me tell you, there has been some excitement in the cosmetic surgery world. With the approval of the Allergan Natrelle 410 shaped breast implant, cosmetic surgeons nationwide are celebrating the long-awaited product as another option to offer patients.

Sientra gel implants were approved in March 2012, and Allergan’s gummy bear breast implants were approved February 20, 2013. Now is your opportunity to talk about the new cohesive gels.

5 For Friday -- Links, Stories & Posts For Your Weekend

1. How does social media affect your SEO? – Search Engine Journal

Does Google really pay attention to social signals? As more and more users share content through social networks, Google is taking note to what gets shared and has even trying to capitalize on that by starting Google+. Some users may use social media to see what is newsworthy, but you definitely have to watch how your company manages its social presence. How are you taking advantage of social media for your business?

Stop Ignoring Your Leads: Best Practices For Capitalizing On Opportunities You May Not Even Know You Have

Internet inquiries are often the bread and butter to capturing new leads for several clients. These inquiries can come from phone calls or web forms on the site, and they are a way to generate new business. By converting these leads into real customers, each company can gain new customers as the site becomes more visible on the Internet. How does one convert a lead into a real customer? How quickly should the company respond to web forms? After reading through several articles and working with several different clients, I’ve gathered a list of best practices on how to respond to leads.

5 For Friday — Links, Stories & Posts For Your Weekend

1. Facebook Launches New Option on Charitable Gifts — Mashable

Recently, Facebook created a new feature on Charitable Gifts that allow users to make a charitable donation in recognition of friends and family members. Users will be able to either choose the organization or let the friend or family member choose. With its 11 non-profit partners, Facebook is rolling out this test to help these organizations raise funds and increase awareness. Is this something you would considering doing on the social network?

2. New “Quality Impact” feature on Bing Advertising to Help with Transparency — Search Engine Land

A New Media Paradigm or Mismanaged Effort? Social Media and the London 2012 Olympics

As the self-declared first “Social Games,” the London 2012 Olympics are currently wowing audiences worldwide with an arsenal of tactics for every social media outlet imaginable. In our digital age, the instant, hyper-specific gratification of Twitter and Facebook is playing a huge role in how fans engage, interact, and react to the show. It’s so big that there’s an entire page devoted to the social aspects of the Olympics on the games’ official website.

5 Most Memorable Marketing Fails

Over the years, I’ve seen many companies going into damage control for missteps that they took in pushing their message. To learn from the mistakes of others, I’ve compiled a few of the most memorable marketing fails. These companies tried to do something unique or different to increase their brand awareness or create social interaction — but sometimes, things do not go as plan. Below is a list of the top marketing backfires that some of the biggest corporations have faced, offending or even repelling their customers.

Newsletter Marketing 101: Why Your Customers are Ignoring You