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  • 3 Practical SEO Tips to Get More Clients for Your Law Firm

    May 01, 2018 by in Industry Insights Search Influence Alumni - 2 comments

    Have you ever wondered why your competition appears at the top of search engine results pages while your firm is nowhere to be found? Attorneys today face new marketing challenges, including how to access the ever-increasing number of clients who are using the Internet to search for legal services online. …
    Continue Reading >>

  • How to Keep Your Law Firm’s Ads Legal

    February 22, 2016 by in Digital Advertising Search Influence Alumni - Leave a comment

    With the recent death of Justice Antonin Scalia, the Supreme Court is on arguably on track for confusion, gridlock, and bipartisanship. This uncertainty could affect the future of affirmative action, abortion, union rights, and several other topics that are scheduled to go to court within the year. In the face …
    Continue Reading >>

  • Focus on Brand and Audience to Leverage Your LinkedIn Profile’s Referral Power

    February 02, 2016 by in Social Media Search Influence Alumni - Leave a comment
    LinkedIn pen resting on desk - Search Influence

    LinkedIn is for lawyers. If the anecdotal evidence—such as an attorney receiving a 10x ROI from a four-hour investment—is not enough to convince you, consider the takeaway from Chester and Del Gobbo in the ABA’s 2012 Law Practice: “Now that the use of social media is… widespread, disengagement is not …
    Continue Reading >>

  • 3 Tips to Help Law Firms Generate More Leads on Social Media

    January 25, 2016 by in Social Media Search Influence Alumni - Leave a comment

    In 2015, 35% of all lawyers obtained clients from their social networks, according to an ABA survey. Tech-savvy attorneys and digital marketing experts alike know that social media sites like LinkedIn, Google+, and Facebook are great business development tools. Engagement is an imperative. In fact, it is the new word-of-mouth …
    Continue Reading >>

  • The Verdict Is In: How to Make Your Law Firm Mobile-Friendly

    January 18, 2016 by in Industry Insights Search Influence Alumni - Leave a comment

    The Internet is not contained to just desktop computers anymore. With the massive proliferation of mobile devices, including smartphones, tablets, and phablets, users have the Internet wherever they go, and that means there are a lot of mobile search inquiries. In fact, according to Google, more people search using mobile …
    Continue Reading >>

  • A War of Words: 4 Tips to Help Lawyers Win the Cost-Per-Click Bidding Wars

    January 06, 2016 by in Digital Advertising Search Influence Alumni - Leave a comment

    Whether a veteran attorney or a recent law school graduate, legal professionals have likely noticed that the world of generating leads and winning new clients has changed drastically. While tried and true marketing methods such as word of mouth and putting your picture on a billboard still have their place, …
    Continue Reading >>

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