This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
The November Influencer: Get Ahead – Navigate Cookie Changes and Marketing in Uncertain Times
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! How To Use Cold Email Marketing to Reach …
Continue Reading >> -
10 Winning Higher Education Marketing Strategies
Research shows that 93% of Americans think they are better drivers than average, 90% of teachers think they are more skilled than their peers, and this overestimation is pervasive across many skills — including logic tests. For the typical higher education institution, effective marketing strategies are like that. Mathematically speaking, …
Continue Reading >> -
Which Email Marketing Strategy Will Help Me Reach My Goals?
Key Insights Email marketing is still 100% relevant Establish specific goals for your email marketing campaign Determine the metrics you want to measure before executing your campaign Think of conversion and retention campaigns as umbrella campaigns. Choose a more specific subset campaign once you decide which aligns best with your …
Continue Reading >> -
Four Smart Ways to Market Your Tourism Business in the Off-season
Seasonality is a major marketing challenge for the tourism industry. Considering the struggle to turn a profit during the low season, and the rush of overtime work during the high season, this challenge should come as no surprise. The good news, however, is that we have solutions! With these four …
Continue Reading >> -
5 Tips for Engaging Email Marketing
Sending frequent emails isn’t enough. In fact, if your content isn’t thoughtfully developed for your target audience, your hard work can find its way to the spam folder. From collecting email addresses to allowing people to unsubscribe, basic newsletter marketing is required to reach your audience’s inbox. Once you’ve got …
Continue Reading >> -
The Secret Life of Gmail (Part 1)
Part of my everyday is sorting through ~150 emails, which can be quite taxing if you don’t have a good system in place. We use GMail for our email system at SI. I know most small businesses probably have their email system already figured out, but if you don’t, I …
Continue Reading >> -
The Scoop on Sender Score
Any business that sends regular emails to a list of subscribers has a Sender Score. Your score is a method of determining how mail servers (inbox gatekeepers, so to speak) view your reputation as a trustworthy email source. To keep it simple, think of it this way: if you’re not …
Continue Reading >> -
Newsletter Marketing 101: Why Your Customers are Ignoring You
Do your email newsletters never get opened? Do your fans often ignore you on your social media outlets? Many small business have trouble figuring out how to engage their customers and potential customers. How you communicate with them is important, and newsletter marketing is a big part of that. Whether …
Continue Reading >> -
What to Expect From Your Email Marketing Campaign
I’ve sent out a few newsletters in my time at Search Influence, and I’ve had to curb the client’s expectations more than once. Email marketing can be a time-consuming, arduous process and returns what seems to be very little. While email marketing is becoming more obsolete in this social media-dominated …
Continue Reading >>