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  • Which Email Marketing Strategy Will Help Me Reach My Goals?

    August 18, 2020 by in Digital Advertising Emily Breaux - Leave a comment
    An animated envelope with a notification symbol on the top

    Key Insights Email marketing is still 100% relevant Establish specific goals for your email marketing campaign Determine the metrics you want to measure before executing your campaign Think of conversion and retention campaigns as umbrella campaigns. Choose a more specific subset campaign once you decide which aligns best with your …
    Continue Reading >>

  • Four Smart Ways to Market Your Tourism Business in the Off-season

    April 19, 2018 by in Industry Insights Michelle Neuhoff Boyd - Leave a comment

    Seasonality is a major marketing challenge for the tourism industry. Considering the struggle to turn a profit during the low season, and the rush of overtime work during the high season, this challenge should come as no surprise. The good news, however, is that we have solutions! With these four …
    Continue Reading >>

  • 5 Tips for Engaging Email Marketing

    March 20, 2018 by in Content Marketing Leslie Williams - 5 comments
    Curious dog using the internet - Search Influence

    Sending frequent emails isn’t enough. In fact, if your content isn’t thoughtfully developed for your target audience, your hard work can find its way to the spam folder. From collecting email addresses to allowing people to unsubscribe, basic newsletter marketing is required to reach your audience’s inbox. Once you’ve got …
    Continue Reading >>

  • The Secret Life of Gmail (Part 1)

    April 28, 2014 by in Content Marketing Search Influence Alumni - Leave a comment

    Part of my everyday is sorting through ~150 emails, which can be quite taxing if you don’t have a good system in place. We use GMail for our email system at SI. I know most small businesses probably have their email system already figured out, but if you don’t, I …
    Continue Reading >>

  • The Scoop on Sender Score

    January 22, 2014 by in Industry Insights Search Influence Alumni - Leave a comment

    Any business that sends regular emails to a list of subscribers has a Sender Score. Your score is a method of determining how mail servers (inbox gatekeepers, so to speak) view your reputation as a trustworthy email source. To keep it simple, think of it this way: if you’re not …
    Continue Reading >>

  • Newsletter Marketing 101: Why Your Customers are Ignoring You

    February 16, 2012 by in Content Marketing Search Influence Alumni - Leave a comment

    Do your email newsletters never get opened? Do your fans often ignore you on your social media outlets? Many small business have trouble figuring out how to engage their customers and potential customers. How you communicate with them is important, and newsletter marketing is a big part of that. Whether …
    Continue Reading >>

  • What to Expect From Your Email Marketing Campaign

    February 02, 2012 by in Content Marketing Search Influence Alumni - Leave a comment

    I’ve sent out a few newsletters in my time at Search Influence, and I’ve had to curb the client’s expectations more than once. Email marketing can be a time-consuming, arduous process and returns what seems to be very little. While email marketing is becoming more obsolete in this social media-dominated …
    Continue Reading >>

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