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  • Want to Learn the Key to Raving Fans for Your Brand? Authenticity!

    February 28, 2020 by in Industry Insights Will Scott - Leave a comment
    Jesse Thomas posing in front of I Love Carbs bumper sticker

    Brand authenticity is in the eye of the beholder. It’s easy to see when a person or a brand is inauthentic, but it’s not as easy to put one’s finger on what actually is authentic. When actions don’t match words, it’s easy to see the inauthenticity. Boeing, for instance, previously …
    Continue Reading >>

  • Why Branding Is Vital in Your Marketing Campaigns

    April 23, 2019 by in Industry Insights Shawn Kelly - 2 comments
    Polaroid camera graphic

    Branding and marketing are terms often associated with each other. Though they’re not synonymous, they should be harmonious. Your brand is what you market. The colors, logos, voice, tone, and so much more dictate how you should market your products or services and ultimately show the world (or a tiny …
    Continue Reading >>

  • 7 Tips for Eye-Catching Social Media Posts

    June 21, 2018 by in Social Media Brennan Schexnaydre - 2 comments
    Social media photographer holding up lens to nature scene

    For years, social media has been the most cost-effective place to advertise your business, but it takes planning to stand out from the competition. In the up-to-the-minute marketplace of memes, it pays to use eye-catching colors, animated images, and consistent, compelling branding. Fortunately, once you develop a digital marketing strategy …
    Continue Reading >>

  • Connect Your Brand With Your Community

    June 12, 2018 by in Industry Insights Search Influence Alumni - Leave a comment

    Human beings are social animals, but what kind of community would form around your company’s online branding? Brand loyalty is easily observed in beverage and automotive industries, and fans of a particular brewery or manufacturer often consider that brand preference a part of their personal identity. Coke or Pepsi, Chevy …
    Continue Reading >>

  • Successful Franchisers Do These 5 Things to Find More Leads Online

    April 21, 2016 by in Industry Insights admin - Leave a comment

    Ok, so you finally made that leap of faith and decided to franchise your business. And why not? You have a proven business model that works. Your operational systems are tried and tested. You know how you want to grow and the best locations for success. It is equally important …
    Continue Reading >>

  • A Brand by Any Other Name: The Importance of Brand Consistency

    December 10, 2015 by in Industry Insights Search Influence Alumni - Leave a comment

    In the world of SEO, consistency really is key. Any deviation from the norm can negatively affect you in search results and in the eyes of your potential customers. Consistency with your NAP (name, address, phone number) is important throughout your website, social channels, and on any directories you’re listed …
    Continue Reading >>

  • More Locations, More Problems? Optimize Your Franchise SEO—Part 1

    May 06, 2015 by in SEO Search Influence Alumni - Leave a comment

    Do you ever feel like your efforts to market your business with more than one location are ineffective? Do you live with the constant doubt about whether or not you did as much for one location as you did for another, or if your franchisees are doing something counterproductive that …
    Continue Reading >>

  • #Ibelievethatwewillwin #Ole! #WorldCup

    June 23, 2014 by in Social Media Gabrielle Woodard - Leave a comment

    As the world gathers in sport bars across the globe to watch the gorgeous and very talented FIFA team members, I’ve realized that the World Cup is kind of like the Super Bowl, just bigger, better, and hotter! Besides the commercials and the fact that the Super Bowl is only …
    Continue Reading >>

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