Read This! — December 2012

December 10th, 2012 by Search Influence Alumni

Every month, our Read This! series brings you the best in practical web marketing and online presence-building pieces from across the net. Read on for this month’s selection:

• Forget Linkbuilding, Do A Groupon — Local SEO Guide

The Groupon system can have its headaches for the vendor when improperly-applied, but there’s a surprising SEO benefit that many people overlook. Andrew Shotland tells the tale of a company whose organic traffic drop was remedied with one wave of the Groupon wand.

• 3 Tips for Email Gold — Search Engine Journal

Direct email marketing is a powerful tool, one that can turn passive readers into active leads with one well-placed piece of quality targeted copy. This Search Engine Journal article takes us through tips on increasing your conversion rates, improving your local listings and activating dormant customers on your list!

• 3 Examples of Companies Using Facebook as an Online Public Relations Tool — TopRank

Facebook’s wide userbase and easy sharing options make it an ideal platform for public relations and exciting news that you may have saved for a press release in the past. Check out how these well-known brands have built community engagement and spread their name around by taking advantage of Facebook’s sharing options.

• Discovering Local Citation Opportunities – Whiteboard Friday — SEOMoz

Making sure that your citations are neat and squared away is a huge part of the local SEO game. In this week’s Whiteboard Friday, Rand Fishkin discusses some underutilized resources and best practices for taking advantage of them with your business.

• The Eminem Guide to Becoming a Writing and Marketing Machine — CopyBlogger

Inspiration can be found in the most unlikely of places, and CopyBlogger’s Sean Platt has found his muse in rapper-songwriter Marshall Mathers, AKA Eminem. Check out this article to find out how the rhythm, tenacity and brevity of Mathers’ work can find its way into your own content endeavors!