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Google My Business for Doctors: Visibility, Authority, & SEO
One of the first steps in improving your searchability with Google is to claim or create a Google My Business listing. With Google My Business, you can manage your information in Google Maps and Google Plus. Since My Business is owned by Google itself, the links gained from these profiles …
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10 SEO Best Practices To Resuscitate Your Medical Practice’s Website
What exactly is SEO, and why should your medical practice be applying it to your website? SEO, or search engine optimization, is a means for building a successful website. It is an on-going strategy for increasing your site’s visibility in the search engine results and helping prospective patients find you …
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Four Steps for Ranking Above Wikipedia on Google
When a user makes a query in Google, Google will sometimes display a Featured Snippet, which is a few lines of text that directly answer the question posed. These Featured Snippets provide valuable insight to the user who made the query, and according to a study by HubSpot, web pages …
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Successful Physicians Do This to Quickly Increase Their Online Presence
Gone are the days when Americans simply used the Internet to merely research symptoms they or their loved ones were experiencing. Instead, they are now going online to determine which doctors to see, what treatment to get, and what services a hospital might provide — and using that information to …
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Has Your Site Been Hacked? Here’s How to Handle It
April is National Stress Awareness Month. And I can tell you, working at an online marketing firm, nothing can be more stressful than when a website gets hacked. Your day will start normally, and then comes the discovery. It can happen in a variety of ways. Some of the more …
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Does My Business Really Need a Google My Business Page?
In today’s interconnected world, businesses are putting a lot of effort toward getting their name out there on social media. The two biggest social media platforms, Facebook and Twitter, are used by businesses in all industries to connect with potential customers. The social exposure achieved through Facebook and Twitter is …
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Spring Is Here. Watch Our Team Blossom!
As March comes to a close, Search Influence is glad to welcome two new faces to the SI team. Angie Hernandez – Junior Bilingual Internet Marketing Associate Angie Hernandez may not have been born in New Orleans, but she has lived here all her life. She graduated from Loyola University …
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4 Tips for Finding the Right Blog Length in 2016
When you have your own blog, there are a lot of things to consider if you want it to be successful. One common question people ask is, “How long should a blog post be?” Unfortunately, there is no cut-and-dry answer. Instead, the length of a blog post should depend on …
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These 5 Easy Ideas Can Help Your Site Reach 80% of Your Patients
Your patients might not be able to read your handwriting, but there should be no confusion with your website. According to a Pew Research Center survey, 80 percent of respondents look for health information online, and 44 percent actually search for physicians and healthcare professionals. As more and more people …
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Bloggin’ Like “The” Boss: Think Like Bruce Springsteen to Boost Your SEO
Keeping up with the ever-evolving world of SEO can be overwhelming. Blogging has been considered a beneficial marketing tool since the late 1990s and continues to be an excellent way to keep your business’s SEO relevant and reliable. However, just because blogging has been around for some time does not …
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