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The Rise of the Silver Surfers: Engaging Older Americans Online
In honor of Older American’s Month, let’s take a look at the latest trends and talk about engaging this audience! “So, who exactly is considered an older American?” you might ask yourself. Well, based on the Older Americans Act of 1965, you could say anyone over 60, basically Baby Boomers …
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Oh No! Where Did Medical Schema Go?
While working on implementing some schema markup for a medical clinic last week, I went to schema.org to see my available property choices, but when I went to the same page I’ve visited a hundred times before, https://schema.org/MedicalClinic, instead of the list of properties and their definitions I was expecting, …
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We Like to Bike: Search Influence Teams Up with Bike Easy
Whether they’re biking to work, the Fly, or Bayou Saint John, Influencers are big supporters of the city’s growing number of bike lanes. In our recent blog about ways to de-stress, Kiersten talked about her favorite biking destinations around the city. Bike commuters at Search Influence come to New Orleans …
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13 Things We Wish We Could Tell Our Younger Selves: A Guide for Graduating Seniors
Life is hard, and the realization that hindsight is 20/20 truly resonates the older we get. From lighthearted life lessons to heavy-hitting hardships, 13 Influencers share the raw, real, honest, and wholehearted advice that they would give to their younger selves. 1. “My mother died when I was 17. It …
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Seeing Colors? Google Expands Paid Ads
Late last month Google changed the landscape of internet marketing once again. The latest update from Google expanded paid ads into two new areas, Maps and Local Finder. These two places were once a haven for those of us with beautiful, organic traffic, but we are set to be invaded …
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Search Influence Team Continues to Grow
Search Influence is pleased to announce its two recent new hires, Bryan Hoang and Casey Duplantis. Bryan Hoang Born and raised in Mississippi, Bryan comes to Search Influence with his Bachelor of Arts in communication from the University of South Alabama. He recently moved to New Orleans, and what better …
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Why Social Media Is Critical for the Growth of Your Business
If your business is not already harnessing the power of social media to build and retain its customer base, then you may be missing out. According to Pew Research Center, almost two-thirds of Americans regularly use social media sites for their personal and commercial needs. But how exactly do you …
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The Diagnosis Is In: Your Medical Practice Needs Reviews
Yelp, Healthgrades, Google My Business, RateMDs, Vitals—the list goes on and on. More than three quarters of patients are browsing review sites, using the online reviews to decide on a new healthcare practitioner. It is now more important than ever for your practice to have a strong online presence with …
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SEO & Chill: Google’s Penguin Algorithm Will Sink Sites With Spammy Links
Every business owner who uses the internet to advertise or display their product (which should be every business owner) needs to know about the importance of Google’s Penguin algorithm. Penguin was introduced way back in April of 2012 as a way to combat some “black hat” SEO practices, such as …
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Successful Franchisers Do These 5 Things to Find More Leads Online
Ok, so you finally made that leap of faith and decided to franchise your business. And why not? You have a proven business model that works. Your operational systems are tried and tested. You know how you want to grow and the best locations for success. It is equally important …
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