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Google Free Europe
Google has landed in hot water in France after offering its Google Maps product for free in the country. America is known as the land of the free, and we all know big businesses get to do pretty much whatever they want. The idea of a government stepping in to …
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What to Expect From Your Email Marketing Campaign
I’ve sent out a few newsletters in my time at Search Influence, and I’ve had to curb the client’s expectations more than once. Email marketing can be a time-consuming, arduous process and returns what seems to be very little. While email marketing is becoming more obsolete in this social media-dominated …
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Be Semantic: How to Install Microdata
Search engines are designed to do one thing — make sense of the various documents found on the Web. Originally using just on-page factors like content and meta information contained in specialized tags, search engines moved to analysis of links in the late 90’s with the advent of the PageRank …
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Read This! — February 2012
Much like our weekly 5 For Friday series, Read This! is a monthly feature on our blog that collects all the practical guides and how-to’s you could ever want to help your business compete online. What’s on the roster for this month? Check it out: StumbleUpon: A Forgotten Social …
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Mobile Search and Marketing – Catch the Wave, Surf With Style & Learn What The Path of Least Resistance Can Do For You
Welcome to the Internet — but look up, you’re about to crash! If you are surfing the web today, it’s likely that your surfboard of choice is your phone. Hopefully you’re not multi-tasking behind the wheel of a car, but smartphones can provide most people with extremely useful tools for …
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5 For Friday — Links, Stories & Posts For Your Weekend
The Difference between Good SEO and Great SEO — Search Engine Guide Are you one of the many business owners who’s decided to start a business during this challenging economic time? Competing online right out of the gate can be a deciding factor in your establishment’s survival. You’re probably already …
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The One Thing You Should Do Right Now to Help Your SEO
1. Open your browser. 2. Type in www.[yourdomain].com. After it loads, does the web address stay on www.[yourdomain].com? 3. Then, type in [yourdomain].com. After it loads, does the web address “resolve” to the same address as it did when you completed step 2? If not, your site technically has two versions …
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[eBook] Google Plus for Business
Take Seven Steps to Social Media Heaven today! 90 million users can’t be wrong: Google+ is the newest and fastest-growing social network, recently opening its doors to small businesses. The multifaceted integration with search, social discussion and sharing, and the rise of a platform for authority has made Google+ a …
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5 For Friday — Links, Stories & Posts For Your Weekend
Why SOPA Is Going to Screw us All The Movie – Gizmodo The biggest thing happening in technology this week is far and away the backlash against SOPA and PIPA. If you somehow missed the issue or need a refresher, check out the 10 minute video below, promoted via the …
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My So-Called Zeitgeist
Google released their annual “Year-End Zeitgeist