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Read This! — March 2012
Optimizing Search Engine Marketing For Seasonal Opportunities — Search Engine Land If you’re in the business of beach umbrella retail, snowblowing equipment, spring cleaning or other seasonally-related product or service, chances are you’ll be interested in this article explaining how to stay on top of the trends and perfectly time …
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Facebook Timeline For Pages Released: What To Expect
“Welcome to your Page Preview” is a frightening heading for any marketer, especially on a platform like Facebook that is so limited in design. But today, Facebook Page owners across the country are seeing the innovations that came to personal profiles move on up to the east side of business …
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Design Theory: Upgrading Your Site With a Font Facelift
SEO tactics work behind the scenes, pulling the Google puppet strings with keywords and coding wizardry. Congratulations! Your website traffic has doubled, and your site has more hits than a barroom brawl! However, while getting visitors is great, keeping visitors is better — and a pleasing, non-eye-searing website design can …
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5 For Friday — Links, Stories & Posts For Your Weekend
Have You Been the Target of a Google Places Hit Job? —Search Engine Land If your company is receiving mediocre/poor reviews on your Google Places page, it is possible that a competitor is sabotaging you. In order to determine if your review is spammy, you should check the source, the …
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The Importance of Online Reviews: What Your Customers Really Think
You might be very surprised by what your customers really think of your business, especially if you haven’t looked before. Go ahead. Take a second and go Google any business. I googled sandwich shop reviews New Orleans. All business owners know a businesses online presence is important, but to what extent might not be fully …
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What the Father of Facebook Can Learn from SEO About Conversion Optimization
Everyone has heard of Mark Zuckerberg, Facebook Founder, but he owes much of his success to his father Edward Zuckerberg, DDS. Zuckerberg describes himself as the actual “Father of Facebook”, teaching Mark the ins and outs of computer programming on their Atari 800. In an effort to promote his Westchester, …
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5 For Friday — Links, Stories & Posts For Your Weekend
How Twitter Can Improve Your Management (in 140 Characters or Less) — Inc.com It’s said that brevity is the soul of wit, and nowhere is that more apparent than the mandatory 140-character limit of Twitter messages. Inc.com’s Frank Addante takes you how the confined space can actually help you structure …
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Newsletter Marketing 101: Why Your Customers are Ignoring You
Do your email newsletters never get opened? Do your fans often ignore you on your social media outlets? Many small business have trouble figuring out how to engage their customers and potential customers. How you communicate with them is important, and newsletter marketing is a big part of that. Whether …
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Infographic: New Orleans Hotels on the Parade Route
The Mardi Gras Survival Guide and New Orleans Hotels on the Parade Route, Courtesy of NewOrleans.com It’s your first time in New Orleans for Mardi Gras, you say? Oh, dear. It’s likely that you’ll be overwhelmed by the spectacle, even if you’ve seen many celebrations in many other countries …
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Why We Share: It’s Going Viral!
Everyone out there is sharing and talking about the latest crazy thing they saw online. “Did you see that video?” “Have you heard about that picture of [so and so]?” We’ve all heard it. We’ve all said it. Viral sharing is so ingrained in our cultural subconscious that one may …
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