August 16th, 2011 by
Our current goal is to improve an international client’s local rankings for their collection of Playa del Carmen hotels and condos. Now, if this would have been a U.S. or Canadian based client, I wouldn’t be writing this blog post, but taking local SEO to the land of the Aztecs and the Mayas certainly added a twist of lime to my typical local cocktail. The local SEO landscape of Mexico hasn’t been as thoroughly developed as it’s other North American neighbors. To give you an idea of how uncharted this territory is, Google Maps is still in beta testing for Mexico. This means there is a good deal of room for error, so you have to make sure to bring your A-game.
Another important tip to keep in mind is that, when dealing with international Google Places listings, make sure to actually be in your client’s country’s version of Google. If you try to list an international business while in the U.S. version of Google Maps, Google will think it is a U.S. based location and will malfunction and place the business somewhere in the U.S.
Wowcity is a world-wide city guide that happens to be quite popular in Mexico. While it might not carry as much weight here in the states, all of the business in the keyphrases I was researching had a listing in Wowcity’s business directory. A tip to keep in mind when submitting to this directory is that, even though it might not be clearly stated, a logo and business hours are required in order to get a listing.
OLX is similar to Craigslist and in the States, is often seen as a less-trafficed imitation. But, unlike Craigslist, OLX offers a traditional business directory in addition to the typical grab-bag of classified ads. And luckily, the Mexican version of OLX is pretty straight-forward and plays well with Google Translate.
Tuugo is a “world-wide business to business and customer platform”, which is basically a fancy buzzword for a business directory that caters to businesses and people alike. I will have to say, Tuugo has an impressive list of countries that the service is available in. This will work in your favor because the site has high quality of universal usability and translates well.
So there you have it folks, some muy caliente tips to help you out if you are south-of-the-border and in need of some local love. Be sure to pair them off with a nice cold cerveza and remember not to fill up on the chips and salsa.