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David Fransen
David Fransen has moved on to other opportunities. -
Should You Switch to Google Analytics 4?
Key Insights: A new version of Analytics is available and comes with some major changes. Google Analytics 4 (GA4) is more beneficial to those with both website and app properties to track together than for website-only users. We recommend setting up both old (Universal) and new (GA4) properties to run …
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Real World Considerations for Google Analytics E-commerce Tracking
It’s 2020, and there’s no shortage of instructional guides to setting up Google Analytics Ecommerce Tracking on your website. If you’re looking for detailed technical information on setting it up yourself, there’s no way I would ever outdo Simo Ahava’s guide to setting up Google Analytics Enhanced Ecommerce Tracking in …
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How Will Safari’s ITP Cookie Policy Updates Impact Google Analytics Tracking?
To browse the Internet in 2019 is to learn how to manage that nagging sense that someone is always watching. You casually look up the ingredients for a traditional eggplant curry while considering lunch options, and weeks later every website you visit is still force-feeding you offers on wholesale quantities …
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