5 For Friday — Links, Stories & Posts For Your Weekend

November 9th, 2012 by Search Influence Alumni

No, Content is Not the Only Way – Whiteboard Friday – SEOMoz

While well-written content earns links and establishes your authority on a subject, it is not the be all and end all of SEO. Whether you have a great reputation and reviews, your team creates inherently viral products or services, or you’ve built up a community of retweeters, +1’ers, sharers, and pinners, each company should play to its strengths — which doesn’t always mean paragraphs on paragraphs of content.

How to Make Readers Do (and Buy) What You Want – SEO Copywriting

If you do choose to go the content route, however, these tips can guide your reader from mild interest to conversion. A good copywriter is skilled in the art of persuasion. By combining knowledge of your audience, selling the dream, and a strong call to action, readers are more likely to engage with your brand and—fingers crossed—buy your products!

How I Disrupted Poet Dylan Thomas’ First Page Dominance – Search Engine Journal

Don’t lie. You’ve Googled yourself. Fortunately (or not so fortunately, depending on what you’re disclosing about yourself online), for most of us, we do not have to compete with celebrities with the same names. Read how Dylan Thomas conquered his disdain for writing in the third person and upset his WWII namesake in the search results.

Image courtesy of http://www.ignitumtoday.com/

Pope Twitter: Pontiff to Guide Followers with a New Personal Account – Huffington Post

#WWJD? Follow the Pope on Twitter, and you just may find out!

Challenge: Submit your best Pope-on-Twitter joke to the comments below!

Mobile Ad Revenue Outlook: Local Search Leads the Way – Search Engine Watch

Mobile access on the web is growing by leaps and bounds, and local search is at the forefront of the trend — according to El Goog, a whopping 50% of mobile search is local. As “brand advertisers increasingly evolve their campaigns to the realities of mobile usage,” users will have a wealth of opportunities to explore local offerings.