5 for Friday – Links, Stories & Posts for Your Weekend

June 15th, 2012 by Search Influence Alumni

Google Introduces ‘Hot Searches’ in Google Trends — SEOptimize
Google recently announced an update to their Google Trends product offering: Hot Searches, which will allow you to see the most searched for keywords across the nation in real time. The results show the most searched words, as well as a short description and a few links about the subject.

ICANN Reveals New Top-Level Internet Domain Applications — MarketingLand
The Internet Corporation for Assigned Names and Numbers (ICANN) is now recieving applications for new generic top level domains. While most of us are familiar with .com, .org, .edu, and .gov, soon there will be many, many more options. Google placed bids on over 100 gTLDs including: .and, .google, .how, .meme, music, .lol, .love, and .wow. 1930 applications were placed from over 60 countries all over the globe. Some of the new gTLDs may even be in non-Latin alphabets, such as Arabic, Chinese, or Cyrillic.

A Tech Buildup on the Bayou — Wall Street Journal
We love hearing good news about New Orleans, and here’s a doozy as the Wall Street Journal discusses the recent tech boom in our beloved hometown. With tax benefits that cover 25% of a company’s production costs and 35% of payroll expenses, Louisiana and especially New Orleans have been getting a lot of business from tech companies. Tech jobs in New Orleans grew by 19% from October 2005 to April 2012, compared to the national growth of 3%. Per capita personal income is also up: we ranked at 28th in 2010-2011, versus 44th in 2004.

Bing Does Local Content Deal With Yelp — Search Engine Land
After the recent news of Google’s assault against other local search engines with the new Google+ Local, it should not come as a surprise that Bing is taking an opportunity to strike back. As you may recall, Google has teamed up with Zagat in an attempt to bring a more social aspect to what formerly was Google Places. Bing has now teamed up with Yelp, in an attempt to personalize their local listings system. It’s been a good week for Yelp, who also confirmed a deal with Apple for a new map app on Monday.

Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon — Search Engine Watch
Finally, Facebook will soon launch a service which will allow advertisers to bid on ads in real time and retarget users. The prices will be based per thousand impressions, and will allow advertisers to specifically target those users who have shown interest in a product by their browsing history. The retargeting and real-time bidding will begin within just a few weeks: do you have any big plans to get your business out there?