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Meet & Greet : Your Buyer Personas and What You Should Know About Them
When you ask a small business owner what kind of customers they want to attract, it’s not uncommon to get an answer like “everyone” or “anyone who can use our service.” When you’re creating marketing content, however, it’s not often possible to create something that will appeal to every single …
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Grow Your LinkedIn Network With These 3 Optimizing Tips
With over 400 million users, LinkedIn has become a social networking must for companies large and small. While other platforms like Facebook and Twitter are commonly used in marketing and SEO campaigns, LinkedIn can have a significant impact on online visibility and SEO opportunities. Instead of neglecting your LinkedIn account, utilize it …
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5 Medical Professionals Who Use Twitter Effectively and What You Can Learn from Them
With 319 million people on Twitter and 100 million daily users, it’s clear that this social media platform offers huge potential for growing a medical practice. For doctors striving to attract more patients, 42% of individuals viewing health information on social media look at consumer reviews to guide their medical decision-making. …
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Up Your Social Media Game With This Handy Reference Guide: The When, How, and Where of Social Posting
Another year, another seemingly endless parade of social media posts gone by. If you haven’t jumped on the social marketing bandwagon yet, 2017 is the year to begin because things are continuing to go up and up. If you need some convincing, check out this handy reference guide of industry …
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Top 10 Search Influence Blogs of 2016
The year 2016 was filled with memes, the Olympics, superhero movies, and the election. You can bet, with over 46% of people now online worldwide, there were plenty of changes to online marketing, too. If you haven’t kept up, here are the top 10 blogs of 2016 to make sure your …
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Search Influence Jobs: What Does an Internet Marketing Associate Do?
As Search Influence continues to grow, we often get asked by job applicants, “What exactly does an Internet Marketing Associate do?” So last week, I took over the Search Influence Twitter and shared my day with all of our followers. In short, being an Internet Marketing Associate on Content Team consists …
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Don’t Feed the Trolls: A Crash Course in Dealing With Twitter Trolls
Beware of Trolls Bridges, the mountains of Skyrim, and Twitter. What do these places all have in common? You have a chance of running across a troll that can ruin more than just your day. Bridge trolls aren’t much of an issue since human society has pushed them into barren …
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Still Not on Twitter? Here are 10 Reasons You Should Be.
Still not sure about Twitter, eh? Maybe because it’s because conversation occurs way too rapidly on Twitter for you to keep up, or maybe it’s because you still don’t know the difference between a tweet and a hashtag. Regardless of what your reason is, it is time to rethink …
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These 10 Expert Tips Will Drive Traffic to Your Business’s Website
It doesn’t take a web expert to know that more traffic to your website means more business. However, researching ways to improve your online traffic isn’t always easy. We asked our in-house experts for their thoughts and came up with these ten ways to drive traffic to your website. 1: …
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3 Tips to Help Law Firms Generate More Leads on Social Media
In 2015, 35% of all lawyers obtained clients from their social networks, according to an ABA survey. Tech-savvy attorneys and digital marketing experts alike know that social media sites like LinkedIn, Google+, and Facebook are great business development tools. Engagement is an imperative. In fact, it is the new word-of-mouth …
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