The Dermatology Clinic Success Story
When it comes to online marketing, this is not The Dermatology Clinic’s first rodeo. After running its own Google Adwords and Facebook pay-per-click campaigns, the clinic wanted to do even more to create brand awareness, improve its online presence for its multiple locations in Baton Rouge and Walker, LA, and most importantly, gain new patients and increase the overall number of cosmetic dermatology procedures it performs. The clinic, consisting of nine board-certified dermatologists and one dermatopathologist, wanted to begin optimizing its website to attract new patients specifically for its cosmetic dermatology services, including Botox, Juvederm, acne treatments, laser treatments, and Vanquish treatments.
The Search Influence Solution
After Search Influence completed an extensive website audit and reviewed The Dermatology Clinic’s existing online presence, the team implemented an aggressive search engine optimization package in April 2014. Within this approach, Search Influence created new pages for the clinic’s website to describe its three locations and detail consumer-friendly information about its cosmetic dermatology and other services it offers. Search Influence also writes and maintains the clinic’s blog and continues to build The Dermatology Clinic’s online authority by expanding and monitoring its local listings, writing and distributing press releases, creating and optimizing YouTube videos, as well as optimizing and posting to its Google+ business pages. Because Search Influence found that many potential patients were accessing information about the clinic from their mobile devices, the team also created a mobile website for the busy clinic.
in first time users coming to the website since the campaign started in April 2014
in total number of website visits in 9 months (April to December 2014)
in Google organic visits in 9 months (April to December 2014)