Success Story: SC Home

The Situation

SC Home is a successful remodeling company based in Little Rock, AR focusing on roofing, window repair and replacement, siding installation, and repairs for hail damage. In business since 1999, the company maintains an A+ rating by the Better Business Bureau and is one of the only firms in Arkansas to receive an EPA certification. With an emphasis on customer service, their demographic is mostly families in the greater Little Rock area looking to remodel their existing homes. As such, they were eager to increase their leads online in order to grow their business within a 75-mile radius around the city.

The Approach

Search Influence set out to increase the client’s leads while maintaining a low Cost Per Lead every month. We focused on highlighting their unique benefits as a local contractor with immense knowledge of the landscape in Arkansas, specifically on family-oriented services. The messaging focused on the best aspects of their business, including their highly certified crew, great ratings on BBB, and a 100 percent satisfaction guarantee on all projects.

The updated Google paid search campaign allowed SC Home to stand out from their competitors by highlighting the proven benefits of working with their company. Through extensive competitive research, Search Influence helped SC Home target keywords and areas of opportunity to better attract and convert their target customer. For example, we identified an opportunity to add a window ad group to their campaign, which saw tremendous performance growth once launched.

The Outcome

Overall, we were able to achieve a 20.47% conversion rate and acquired 767 conversions through phone calls and form fills from April 2016 to August 2017. This resulted in an average cost per lead of $32.99 which was lower than the client’s initial target. Additionally, these results are far above average for conversion rates in the home improvement industry. In fact, according to the 2017 Unbounce Conversion Benchmark Report, if you can get to a conversion rate over 9 percent for a home improvement business, then you’re a top performer. Additionally, the data shows that if your page has a conversion rate of 11.7% then you’re outperforming 90 percent of your competitors! Learn how Search Influence can optimize your online advertising efforts with ads that convert.

767
Conversions
through phone calls and form fills from April 2016 to August 2017

$32.99
Average Cost per Lead
Lower than the client’s initial target