Success Story: American Language Communication Center

Paid search, social media, and search engine marketing drives inquiries from interested students online.

The Situation

American Language Communication Center, also known as ALCC, is a language school located in New York City whose mission is to help international and local students learn English in a supportive atmosphere. They came to us in order to become more visible in Google’s search engine and increase their Facebook fans.

The Approach

The strategy included a mix of campaigns that would ultimately increase the volume of leads via forms, calls, and social media engagement by making the client more visible and accessible online.

We did this using the following campaigns:

  • Demographically and behaviorally targeted Facebook Display advertising
  • Deliberate search engine optimizations including website improvements and authority building

The Outcome

Facebook:

After deploying this initiative the client saw a significant rise in Facebook fans and social engagement. Their fans increased from 10,000 to 18,000 and engagement, which includes reactions, comments, and shares, increasing from 34,000 to 42,000 annually.

Search Engine Optimization:

Through methods such as monthly blogging, press releases, user experience improvements, authority building, and helpful website content, the client increase Google rankings for top key search terms and overall website traffic. At the start of ALCC’s campaign, they weren’t ranking for industry relevant keywords and common search terms. As of this year, they are ranking in the top 5 positions of Google the majority of their important keywords. Additionally, they saw a 57% increase in their goal conversion rate from total website traffic and a 38% increase in web page visits per session from their organic website traffic when comparing 2015-2015 to 2016-2017.

20.45%
fans increased
from 10,000 to 18,000 and engagement from 34,000 to 42,000 annually

767
57% increase
goal conversion rate