February 11, 2012
Search Influence Newsletter — January/February 2012
Remember, we are here to help you make critical decisions about your online spending. Please don’t hesitate to ask us about any new offers or marketing initiatives with which you may be presented. We are always happy to give you our opinion as recognized leaders in online marketing.
Greetings, friends of Search Influence! It’s been a bang-up start to 2012, with new faces and new opportunities ringing in the new year. We’ve started off with an exciting new publication and a bevy of SMX-featured Influencers offering their expertise at various panels. All of us here at the SI team are excited to support our colleagues, not to mention get out there and make 2012 our year! Let’s dive in to the news:
New From The SI Blog
• My So-Called Zeitgeist — Jay Peyton
• SOPA Dope – Today’s “Blackout”, Tomorrow’s SEO Audit — Douglas Thomas
• Infographic: The History of Local Search — courtesy of Dream Systems Media
• Interview with Cracked Columnist John Cheese — Steve Maloney
• The One Thing You Should Do Right Now to Help Your SEO — Jeanne Gaudet
Search Influence News
We released our first ebook, Google+ For Business: 7 Steps To Social Media Heaven, last week and the response has been phenomenal! Penned by prolific SI blogger Douglas Thomas and designed by our crack SI graphics team, this straightforward volume takes you through every step of utilizing this fast-growing social network, from creating an account for your business to measuring your influence and optimizing for success. The ebook is free and Google+ is growing at a breakneck pace, so don’t hesitate — click here to see what you can do to help your business compete.
In other news, we’re elated to announce that three Influencers will be speaking at SMX West in San Jose, 28 February – 1 March 2012. The SMX series is one of the largest search marketing conventions in the industry, bringing together the best and brightest marketers to share their knowledge. This three-day event will feature panels and lectures from some of the brightest luminaries in search marketing, as well as provide opportunities for networking and experience among professionals from California to all over the world. Search Influence will be represented by Internet Marketing Specialist Joseph Henson, who will be speaking on Solving Problems & Seeing Success In Google Places; Account Manager Rodney Hess, who will present Doing Check-ins & Offers Right; and President & CEO Will Scott, who will be speaking on Creative Facebook Ad Tactics. Congratulations to the Influencers who will be speaking; if you’re planning on attending SMX West this year, these are three panels you can’t afford to miss!
One of the main purposes of our weekly 5 For Friday posts is to highlight weekly SEO news stories that are funny, thought-provoking or just plain interesting. In this feature, we examine pieces that are useful, actionable and directly pertinent to you and your business. Click here to check out these informative articles and get on the road to a bigger and better online presence.
That’s it for this month’s edition of the Search Influence newsletter. We’re always excited to bring you up-to-the-minute news on the future of search marketing, so tune in next month for more!