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Google Goes InZayn: How Malik’s Different Direction Broke the Internet
Unless you’ve been living under a rock, you probably know by now that Zayn Malik has left One Direction. This was news that affected not only fangirls like myself and some coworkers, but also the world. On March 25, 2015, the news broke, and the Internet went into a frenzy. …
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Five for Friday: Twitter Trends, #Mobilegeddon, the State of Moz, and More!
1. Twitter Is Rolling Out Trends with Descriptions on the Web – Marketing Land In an effort to improve engagement with its more casual users, Twitter has made multiple changes to its platform. The most recent has just rolled out on mobile and web, offering descriptions and metrics on trending …
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Optimize Your Commute: Influencers Caught Ridin’ Sweaty
At Search Influence, biking to work is not a passing fad (and that’s not just because this is how our CEO Will Scott gets to work). Search Influence riders braved rainy weather conditions last week to ride in support of the 2015 NOLA Bike to Work Week, finishing among the …
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New Influencers Put a Spring in our Step
Recently, we were lucky enough to welcome a few new faces to the team here at Search Influence. Say hello to our three newest Influencers! Kiersten Kampschroeder – Junior Internet Marketing Associate Kiersten has been enjoying the laid-back New Orleans lifestyle for almost two years, having previously worked in IT …
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Making Patients & Customers into Fans: Are Facebook Fan-Building Campaigns Effective?
Looking to connect with your ideal patients and customers online? Facebook fan-building campaigns are just what the doctor ordered for creating the perfect online experience for your audience as well as building your community of followers. But before we delve into the specifics of Facebook fan-building campaigns and how this online …
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Survive Google’s ‘Mopocalypse’ with these Tips for Your Mobile Strategy
Google’s new mobile-friendly update, which I originally discussed in my Search Engine Land column, is rolling out this month, and it’s time to put the focus on mobile. But with all this buzz about mobile websites, you may be thinking, “My website looks fine on my smartphone when I pinch …
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Googleplasty: How to Reshape Your Search Results (Part 2)
As more businesses begin to take efforts to improve their online presence, standing out in search results of highly competitive markets and areas becomes even more difficult—and nowhere is this perhaps more true than in the cosmetic medicine industry. In order to reshape your search results through the art of …
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YourCompany.Sucks – Dealing with the Future of Domains
When I first read that .sucks domains would be launching in 2015, I chatted with a friend of mine about it. This friend is not in the search engine optimization industry, but he does have a website for his established local business. The whole .sucks conversation boiled down to this: …
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Getting Vocal About Buying Local: How Small Businesses Give the Big Easy its Charm
Some of Search Influence’s online marketing clients are small, local businesses that serve a neighborhood, town or region. To find out how small, local businesses impact a city as well as more about the trendy “buy local” movement, we talked to Mark Strella of StayLocal!. Power to the SMBs The real impact of locally owned, independent …
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Nix the Wix SEO Challenge: Tips & Tricks
Although Wix sites have been rising in prominence over the past few years, many question whether websites created through the cloud-based Web development platform are ideal for search engine optimization. Wix uses an HTML5 drag n’ drop website-building platform to provide users a simplistic website-building experience. Although Wix prides itself …
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