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Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content
Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
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Five for Friday: Survived Mobilegeddon? Check Out What Google’s Doing Next
1. Immediate Mobilegeddon Aftershocks – Moz Following the much-anticipated release of Google’s mobile update, a.k.a. “Mobilegeddon,” SEO authority Moz has taken its first look at the immediate aftershocks since the rollout. MozCast Mobile tracked the performance of mobile SERPs across a 10k keyword set over 10 days, but since Google …
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Eight Years of Influencing: The Amy Arnold Story
Amy Arnold, director of research & development at Search Influence, recently celebrated her eight-year anniversary with the company April 30. Amy, one of Search Influence’s original employees, is known for her extensive knowledge of the online marketing industry, and her contributions to our company’s progression are something to pay tribute …
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How Infographics Can Give Your Online Strategy a Facelift
No industry knows the importance of image more than plastic surgery. Before and after pictures are worth a thousand words, and prospective patients heavily rely on visual information derived from those pictures when deciding which cosmetic procedures to explore. However, plastic surgery websites do not have to restrict themselves to …
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Taking Flight in 140 Characters or Less: Twitter Advertising 101
Twitter advertising can be a great way to increase your follower base and drive traffic to both your social media pages and your website. It is relatively cost efficient, and it can help you drive the right traffic to your pages. There are three different types of Twitter ads all …
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More Locations, More Problems? Optimize Your Franchise SEO—Part 2
In part two of this two-part series about how to successfully optimize your franchise SEO, you will find three more winning strategies and steps for multi-location or franchise SEO. It’s All About Location The effort to have each location found in its own market is often perceived as the most challenging …
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Five For Friday: Death to G+, Facebook Video Calling, A Tech Movie Rec & More
1. Schema Marks Up Gmail – Moz Not too long ago, thanks to a pair of excellent blog posts from David and Ian, we learned all about schema—what it is, what it does, and how it can dramatically help a client’s online marketing strategy. After that wealth of knowledge was handed down, it …
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A Family Affair: Teaching Mom a Thing or Two About SEO
Here at Search Influence, I have had the opportunity to work with a diverse group of clients—business owners from all kinds of different industries. But the best thing about coming to work every day? I have the privilege of working with a very special client: my mom. “So What Is …
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This National Small Business Week, Step up Your Online Marketing
It’s National Small Business Week—time to celebrate the successes and the insane amount of work small business owners put in. The struggle is real. You know you’re a small business owner when… …Your nightmares are about getting bad Yelp reviews. …Your social media “strategy” consists of bribing your college-aged daughter …
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More Locations, More Problems? Optimize Your Franchise SEO—Part 1
Do you ever feel like your efforts to market your business with more than one location are ineffective? Do you live with the constant doubt about whether or not you did as much for one location as you did for another, or if your franchisees are doing something counterproductive that …
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