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Return Of The YT Channel: Moving YouTube Channels Between G+ Pages In 2015
In the early ages of YouTube and Google Plus connections, disconnecting and reconnecting channels to the correct G+ page was not an easy feat. I once wrote a blog about this lengthy workaround for LocalU. Not long after that blog post, Google released a support form that allowed you to …
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Don’t Give a Dang About a Bad Reputation: I’ve Got No Online Reputation
Reviews are essential to a successful business. Bad reviews can make or break a long-established business or a fledgling one. Companies have even sprung up to help combat bad online reputations. But what of the companies that have little or no online reputation at all? This scenario can be just …
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Five for Friday: Google’s Phantom Update Revealed, Remembering Sally Ride & More!
1. Google’s “Phantom Update” Is a “Quality Update” – Search Engine Land In early May, many people noticed significant ranking changes, which led to the rumor that Google had run a Panda update or a spam-related update. However, Google denied this, leaving many stumped by what could have mysteriously caused these …
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Give Your Facebook a Facelift: Social Media for Dermatologists and Plastic Surgeons
Time Magazine recently posed the question, “Can Plastic Surgery Make You More Likeable?” Certainly, there are many benefits to cosmetic procedures for the patients, but it is also time for plastic surgeons and other physicians to think about how to make their practices more “likeable.” Facebook and social media can be …
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3 Ways to Present Share-Worthy Visual Content
Content is the reigning king of the marketing world, but the way that content is presented can be instrumental in its success. The most well-written, interesting article won’t do very well if it’s a long block of text. We live in a very visual world, so companies and marketing experts …
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Amazon Has a House Party, and Your Local Business Needs an Invite
To compete with Angie’s List, Craigslist, Yelp, Home Advisor and other marketplaces, Amazon has recently launched its own marketplace called Amazon Home Services. What makes this platform different from the others? How could it help you, as a local business, with an increase in leads and improved Google rankings? Amazon …
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Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending
Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
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Tech Talent Times Two: New Influencers Join the Team
Our talented troop is growing at Search Influence. Meet the two new Influencers who are joining our online marketing team. Hannah Selser – Junior Account Associate Hannah grew up in New Orleans and recently graduated from Southeastern Louisiana University, where she got her bachelor’s degree in marketing with a concentration …
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Healthy Content: 4 Tips to Drive Conversions in the Medical Industry
In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
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Show Me An Infographic, Mister! New Orleans’ Unique Content Marketing Approach
There’s definitely a story behind New Orleans—the city of festivals. And it’s an insider story you likely haven’t seen online before. For example, what New Orleans tradition includes 822 floats and is 21,000 riders strong? What celebration features more than 130 pyramids of burning logs? When it comes to content marketing, …
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