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Why You Should Start a PPC Campaign Today
PPC Questions & Answers for Small Businesses I get a lot of questions from clients about starting or maintaining a paid search or Pay Per Click (PPC) campaign. While we at SI are undoubtedly convinced of the positive impact a paid search campaign can have on a small business, others …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. Facebook Launches New Option on Charitable Gifts — Mashable Recently, Facebook created a new feature on Charitable Gifts that allow users to make a charitable donation in recognition of friends and family members. Users will be able to either choose the organization or let the friend or family member choose. With …
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Facebook Promoted Posts: Taking Away Your Fans?
Last week, a small ripple went through the Dangerous Minds blog, crying out “I WANT MY FRIENDS BACK!” Letting out a screed of massive proportions, the piece has made its rounds on the very social network it lambasts, even having some of the 59,502 fans replace their profile pictures with …
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Hurricane Sandy Viral Photos – For Better or For Worse, What You Share Affects Your Cred
Just like all of you, I spend a sizeable portion of my day with Facebook open in one of the many tabs of my Google Chrome browser. I do it for work; other typical explanations include social media addiction, boredom, or a bad case of the Mondays. Either way, I’m …
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5 for Friday – Links, Stories & Posts For Your Weekend
Brands That Understand Marketing on Instagram – Mashable Much like Pinterest, businesses are slowly but surely beginning to utilize Instagram as a marketing tool. By encouraging your customers or your fan base to be actively — and creatively — involved with your brand, you can engage them in a unique and …
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Naked Pizza: A Local Success Story, Fueled By Social Media
Folks, here is a lesson in homegrown social media success. While it has long been known as an obsession of my generation, it can be difficult for just-starting-out businesses to learn how to grapple with this fact and to lasso it into a useful tool for getting non-virtual dollars into …
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The New Linkedin Company Pages are Sexy
Linkedin recently updated their drab design on company pages to a more vivid version, allowing companies to provide additional details on their company beyond a basic summary blurb on capabilities and industry relevance. In the past, a Linkedin company page was regarded as a placemarker. It was an area in …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. Google Launches Disavow Links Tool – Search Engine Land The long-awaited Google Disavow tool was announced this week at Pubcon by Matt Cutts. The tool, which is available in Webmaster Tools, allows users to submit a list of links and essentially tells Google that you don’t want those links …
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Twitter and Your Business: Harnessing The Goliath
Since its initial launch in 2006, social media goliath Twitter has expanded into a vital part of our daily lives, 140 characters at a time. The microblogging platform provides a flexible platform for 14-year-old Jessica to share her flirtatious encounter with the boy from 3rd period Science while simultaneously hosting …
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The Notorious IPO – Like The Future For Social Networking?
To paraphrase whomever The Notorious B.I.G. was paraphrasing in 1997, it would appear that the new financial expectations levied upon social media platforms are about to start making life much more complicated for users, advertisers and entrepreneurial site designers alike. You’re now looking at me almost as if there’s no …
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