Internet Marketing Blog Posts by Katelyn Mulkey

Katelyn Mulkey

I am Louisiana born and raised; I grew up in Abita Springs, Louisiana. I migrated to New Orleans as soon as I was old enough and four years later graduated from The University of New Orleans with a Bachelors in Marketing. I have always worked in the hospitality industry, working in various positions in various types of restaurants and bars. I have managed social media marketing for a couple of the restaurants I worked for and always aspired to have a career in marketing. Eventually, I found my place in the Digital Marketing industry, at Search Influence. I work in the Account Management department. My specialty is managing small internal projects. I can also craft hilariously specific buyer personas. I am a music fiend. You can find me wherever live music is happening (Check the WWOZ Livewire), or at my house listening to records. My favorite thing about digital marketing is the way the industry is constantly changing. Marketing is basically the sociology of sales, so understanding the user is a very component of being successful at digital marketing. Numbers are very important, but there is much more to strategizing a digital marketing strategy than numbers, and that's what keeps the constant cycle of optimization going.