Content: The Beginning
March 17th, 2014 by
In the beginning there was the Internet.
At least, that’s what I tell myself when I try to think back to my early childhood. Kids (whatever, I’m a kid, kids younger than me) are glued to smart phones, they have these things called tablets and nooks… but what of books? What of literature? These are some of the questions people had about television back when the youths first sat their little rumps down in front of the tube. Now, the eye of Sauron has turned to the Internet.
Don’t get me wrong, the Internet is chock-full of copious amounts of information (all the information, in my opinion—if it’s not on the Internet, it doesn’t exist) and can be extremely useful. Ah, but therein lies the issue!
The Internet is an extremely powerful thing, a great source for random, trivial, and (sometimes) useful knowledge. However, with great power comes great responsibility. Although many can argue that the Internet is killing language (lik3 wut3v3r dude), excusing poor spelling, grammar, and vocabulary, the Internet has also bred a whole new generation of nit-picky grammar specialists. You know who I am talking about, that one person who loves to correct your use of words, followed by a sweet, misleading asterisk.
What am I getting at?
Although a lot of time goes into straightening out the aesthetic and function of websites, many forget to think about the words.
To quote the great V, “Words will always retain their power. Words offer the means to meaning, and for those who will listen, the enunciation of truth.”
However, choosing those words can be a difficult, sometimes even Herculean, task. On the one hand, your content needs to be purposefully crafted, tailoring to those aforementioned language *specialists*, but on the other hand, your content needs to be clear, concise, and easily understood by a diverse audience, i.e. everyone.
Good Content = Good SEO
But how do I write good content? You may ask. Obviously, content will vary depending on your site, your brand, and your audience. But, say we were to tackle “good” content on a broad scale…
Check back for my next blog where I break down the concept of content, starting first with: The What — What Your Content Needs To Say.