Social Media Marketing and the Super Bowl: It’s All About Preparation
January 30th, 2014 by
If you’re like me and you love sports and social media, there isn’t a better day than Super Bowl Sunday. From the creative commercials to everyone constantly updating their feeds with their own thoughts on the game, it’s the ultimate setting for sports and marketing to collide. Rather than sit back and let this once-a-year event pass by, business owners should seize the opportunity to jump into the frenzy and promote their brand.
But what do you say and when do you say it? The answers to those questions lie in preparation. Follow these simple tips so that you’ll be prepared to jump on the chance to be one of the social media accounts people are talking about the next day.
When something unexpected happens (like last year’s power outage at the Superdome here in New Orleans), you have to be ready. That doesn’t mean fumbling around trying to log into your Twitter, Facebook, or any other platform your business operates. By being logged in and thinking fast you can comment on a big moment right away.
Know Your Audience (And Who’s Playing)
Identify what content you want to create that relates to your brand, then follow the conversation surrounding the game and try to work it in at the appropriate times. For instance, are their certain hashtags your customers are using related to the game or big topics that have emerged? If so, try to join the conversation and interact.
Get Creative With Promotions
Use a promotion to drive customers to your website or place of business the week leading up to the big game. For example, offer a special that provides a discount if a certain player scores a touchdown or if the opening kickoff is returned. You can also take advantage of the many prop bets associated with the game, such as a discount on one product if the coin flip lands head and a discount on another if it lands tails.
These are just a few things you can do leading up to kickoff. Just be sure to formulate a strategy early so that you aren’t scrambling once game day arrives. And, as always, try to keep your content tasteful, but colorful and fun at the same time.