Read This! — March 2012

March 1st, 2012 by Search Influence University

Optimizing Search Engine Marketing For Seasonal Opportunities — Search Engine Land

If you’re in the business of beach umbrella retail, snowblowing equipment, spring cleaning or other seasonally-related product or service, chances are you’ll be interested in this article explaining how to stay on top of the trends and perfectly time your campaigns to get the most out of the busy season.

Reaching Your Target Market Through Social Media — ProNet Advertising

Engaging your customers and building a brand online is a crucial part of competing in the contemporary business world — read this article to learn more on how to maximize the potential of every part of your social media activity.

SEO 101: Getting the Right URL Structure — Graywolf’s SEO

Poor URL structure can be an enormous impediment to your site’s optimization. Don’t fall into the trap of multiple addresses for single pieces of content, keyword stuffing or overly complex directories — Michael Gray gives you the skinny on how to create concise, effective URLs for your site that are linkable and crawlable for maximum efficiency.

How to land cool speaking gigs — SuccessWorks

While you endeavor to build your business’s success online, you shouldn’t let your personal brand offline fall by the wayside either. Conference speaking is a skill crucial to succeeding in many industries — here’s a beginner’s guide to nabbing the gig you want and creating an effective and memorable presentation once you’re on stage.

The Marketer’s Guide To Pinterest — Social Times

Have you joined up with new image sharing platform Pinterest yet? This handy graphic from Social Times illustrates why you should be joining this quickly-expanding sharing site, along with helpful tips on adding pin buttons to your site, establishing a presence with your own board and making sure the media on your site is pinnable.