5 For Friday — Links, Stories & Posts For Your Weekend

March 23rd, 2012 by Search Influence University

SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Your Time — Graywolf’s SEO

Everyone wants to say they have a surefire array of “secret ingredients” that will launch your website to optimization superstardom — but like most things in life, it’s not that easy. Michael Gray takes on the phenomenon, eschewing the tips-and-tricks way of thinking for old-fashioned discovery of what works, why it works, and how to make it work again when something goes wrong.

Google Points Out 5 Common SEO Mistakes [VIDEO] — Marketing Pilgrim

The rumblings of a Google algorithm update are now impossible to ignore, and you should be preparing your site for the shift. The update targets “overly-optimized” sites — however, even if your website is unique, solid and purposeful, this informative video is worth checking out for the detailed explanations and helpful strategies that lead Google developer Maile Ohye offers up.

Social Media Disconnect: It Matters, But We Have No Strategy — Small Business SEM

A study carried out on high-ranking business executives shows a serious disconnect between the realization of the importance of social media, and the impetus to carry through with brand-building campaigns. Would the phenomenon be even more pronounced with small business owners?

5 Interesting Pinterest Marketing Campaigns> — Mashable

Pinterest is the new hotshot in social media establishments, drawing record-breaking growth numbers and unique visually-focused sharing. Check out some of the most notable campaigns in recent memory — getting any ideas for your own business?

Netflix and Yahoo Pin Their Hopes on Original Content — Marketing Pilgrim

Online video giant Netflix and has-been search engine Yahoo don’t seem to have much in common — except for their shared interest in web-only, direct-to-screen video. Find out what these companies are doing to revolutionize ad-free (but not revenue-free) video accessible to anyone with a connection, and pick up some tips for your own use along the way.