5 for Friday: Links, Stories & Posts For Your Weekend

March 16th, 2012 by Search Influence University

Client Horror Stories: The Nut Job – SearchEngineJournal

Sharing client horror stories is a popular happy hour pastime in the marketing community. At SearchEngineJournal, they’ve been running a series about the types of nightmare clients we all run into. If you are new to the industry, this could be a great way to learn how to spot a potential problem before it arises and get the respect you deserve from those clients that just don’t want to accept your input.

WSJ Says Big Google Search Changes Coming? Reality Check Time! – SearchEngineLand

The search overlords have been talking big in the press lately about a potentially earth-shattering update scheduled for the coming months. Can Google back up all the talk? Experts debate the actual impact that adding direct answer features or semantic search technology will have on the vast majority of web sites. Despite all the hype, marketers may not have to worry about major algorithm changes affecting their strategies.

4 Creative Ways to Use the New Facebook Brand Pages – SearchEngineWatch

By the end of March, all Facebook Brand Pages will be on the new timeline look. Marketers responsible for company Facebook pages know what a headache it can be keeping up with the social media giants updates and changes. Here’s a guide to making the most of the new look with examples from top brands like Coca-Cola, Starbucks and Red Bull. Learn how to reinvent your pages while playing by Facebook’s rules.

Link Building Tools We Use at Distilled – SEOMoz

Heading into the Linklove Link Building conferences in London and Boston, the team at Distilled is in a sharing mood. In this post they list many of the link tools they use to get results for some of the largest companies in the world. Maybe your client list isn’t as impressive, but your results can be if you use the right tools and strategies.

Google and Bad Ads – MarketingPilgrim

Nothing can inspire some transparency quite like a $500 million slap on the wrist from the Justice Department. When Google was reprimanded for allowing advertisement of illegal activities like gambling they promised to pull back the curtain on their Adwords operation. A recent post on the Google blog may have appeared to offer some transparency on the surface, but it might just be a public relations stunt that is part of a behind-the-scenes battle with other search companies.