5 For Friday — Links, Stories & Posts For Your Weekend

January 13th, 2012 by Search Influence University

Five for Friday

More Bang for Your Buck: Maximize New Links on Old Pages – Whiteboard Friday — SEOmoz

SEOmoz’s internet-famous Whiteboard Friday series explains the best practices for making the most of links from old pages. Working from an SEOWizz study, Cyrus Shepard walks you through 4 solutions to make sure Google passes all the power from an old page to your new link. The key takeaway? Make sure the old page is significantly updated and Google crawls the page again by using “bank shot” links.

Building Links & Driving Traffic with How To Posts — Wolf Howl

How-to’s are evergreen content that will provide consistent traffic to your site. SEO wise-man Michael Gray provides a slough of opportunities to build How-to content, taking into account changing and unchanging content. Using the ideas from the Whiteboard Friday, you can easily build content on your site and grow your clout in the field by being a ever-present resource for users.

How to Make Your Shopping Cart Suck Less — The Oatmeal

In the spirit of How-To, viral cartoonist the Oatmeal shows us simple things to make the Checkout process (and forms in general) seamless from a user’s perspective. From consistent layout to duplicate information to increasingly-creative-expletive-inducing errors like session timouts, it’s a perfect way to ensure you have the basic shapes of the letters right, even if your i aren’t all dotted.

7 Social Media & SEO Tactics Businesses Will Adopt in 2012 — Search Engine Watch

Bob Tripathi rounds up 7 new frontiers in Social Media. Mining sentiment, focusing on profits, and the rise of Google+ are just the beginning of the gifts in the new year. SoLoMo will be driving SEO in the future — will your brand be able to keep up?

Google using Twitter connections for recommendations in SERPS — Media Chimps

After the unveiling of “Search Plus Your World,” Google came under a deluge of complaints from other sites saying that their content was being buried under Google+. But Mark Proctor has seen Google make the connection between connected Twitter accounts associated with even unconnected Google+ accounts. A last-minute change to assuage fears of anti-competitive actions or something Twitter missed in their angst?