5 For Friday — Links, Stories & Posts For Your Weekend

November 18th, 2011 by Search Influence University

Black Friday: 5 Apps That Make Bargain Shopping Easier — Mashable

The holidays are upon us, and many businesses local and nationwide are gearing up for the Black Friday sales frenzy. Be a savvy shopper and utilize these handy applications in order to find the best deals, compare prices, check to see where your desired item is on sale in your area and more!

How Groundbreaking Thinkers Spread Their Ideas — Inc.com

If you’re an entrepreneur or just a savvy businessperson, you know that knowing how to think critically in order to generate out-of-the-box ideas is a vital skill. However, once you’ve come up with your brilliant pitch, how to you get your audience to come to you? Inc.com’s Jeff Haden has some key concepts to share about the simple logistics of getting your concepts out there and your audience engaged with the message.

Photos Draw Most Facebook Interactions, Links Draw the Least — Small Business SEM

When you’re busily engaging with your fans on Facebook and promoting your online presence, it seems that putting up photos will elicit the most response and engagement on your fans’ parts. Sharing links, however, is the weakest option and comparatively offers very little reward for the effort. The theory makes sense: visual stimulation is always a plus for getting attention, and with the new Facebook UI users can simply click on a posted picture to expand a gallery-style mini-window, eliminating the need to leave Facebook itself. Will you be putting more effort into curating your business’s photo gallery now?

Google+ Rolls Out Trending Topics — Mashable

With Google+ making huge strides in recovering their previously-drooping user base and opening up to the business sphere, it seems evident that they’ve taken a good, hard look at what other social networks are doing well. The introduction of trending topics, a list of the most popular and oft-discussed items on the social network, offers users an effortless peek into the most relevant news of the moment. Several other UI tweaks have been made as well — head over to Mashable to check it out!

8 Tips to Maximize Your Branded Presence in the Google Local Search Results — Bluemnthals

With the recent hubbub over a plethora of Google service redesigns, some may be wondering where to go from here with regard to getting themselves noticed in the local search sphere. Never fear! This handy guide is an excellent overview to making sure your business is front-and-center when searchers are looking for you.